I have to agree with Shusei: This director isn't very concerned with cinema. The film doesn't speak to Japan's great cinematic history in any way. But the director is obviously very satisfied with herself. This film is emblematic of Japan's contemporary fetishism and myopia. It displays, unknowingly, a lot of the problems plaguing artistic and media discourses in Japan. There is a general sense of shallowness and lack of awareness that one notices if one is able to sit through this tripe. You get the Japanese constant and bizarre fascination with food, the lack of irony, the fetishization of and yet total disdain for and other-ing of all things "not Japanese," plus, you will observe the ghettoization and, again, fetishizing of a gender-group. This is very much a movie that is unselfconsciously and unwittingly by and for Japanese unmarried desexualized middle- aged "ladies" - a demographic distinction that is a kind of stigma created by the dysfunctions and pathologies of modern Japanese society. The film imagines that these Japanese "ladies" can escape their marginalization and branding in Japanese society while existing in a safe magical "foreign" world that is, obviously, anything but what life would be like if one moved and started a business in a foreign country. In this sense, the movie is both a product of and for masochistic Japanese propaganda.
