Syrup

"Looking at a billboard is supposed to feel like love at first sight but it's not real, it's just marketing and without it you wouldn't even know who you are." Scat (Fernandez) is fresh out of marketing school with no prospects on the horizon until he comes up with an idea for a new energy drink. When he brings it to the attention of Six (Heard) he is excited at the prospect of becoming rich but a double cross changes everything. With the job I have I pretty much watch everything no matter what it is. I usually don't watch the trailers for the movie because I don't like when they give too much away. Doing it that way makes what I watch real hit or miss as far as how good it is. What I have noticed is that the lower budget movies that I haven't heard of are 99% of the time better then the "studio" movies. This is a perfect example of that. I don't know if satire is the right word but the movie to me shows how the marketing industry will do whatever it takes to sell a product and how gullible the public is when it comes to branding. The movie does get a little dark at times but that proves it's point all the more. The movie is entertaining and funny but to me this is more of a statement movie. I could also be reading way too much into it though. Overall, a huge surprise of a movie that I highly recommend. I give it an A-.

This one tries to be cool, slick and witty. But it just comes off as dumb and superficial. Sure that maybe the point of this flick, but not when you don't believe what the narrator has to say most of the way through. This movie has problems with what it tries to make fun of. It's all style and image, but has no substance or intelligence to it. Although not believable but at least it starts out somewhat intriguing, but quickly loses it's flare and just becomes redundant. It's like watching a fairy tale version of the marketing world, which is fine but like I said this movie is boring. The humor is flat and just about everything about it is forgettable, including the dis-likable main characters. In another words it tries to create a image of it being professional, but underneath it all it's amateurishly done. At the end of it all, nothing seems to be resolved and far from it being satisfying.

3/10

I'm really glad i watched this! highly recommended!

The story focuses the principle of advertising which is on creating an "image" - one that would make consumers crazy and buy your product.

Thus it features two ad agents and their struggles, personally and work related. But it isn't some boring workplace rom-com. The charm of the story is the ability of the characters incorporate these principles of marketing/business into their lives. Where they brilliantly create an "image" of themselves and sell themselves to colleagues and bosses further themselves in office politics and also apply it (cleverly) in day to day life. This keeps the story fun and also gives as a smart peek into business school.

The real surprise of the film would be the actors Amber Heard and Shiloh Fernandez. There is great chemistry in these two that kept me glued. Amber was a total surprise and delivered an excellent job.

The scenes were also shot beautifully which is very engaging. pacing and the story telling is good, which keeps you thinking. Plus music was great!

Critics complain for lacking/being too Comedy or Romance or Drama. But i think,we have a film that you would enjoy whatever "image" you want it to be.

Ahhhh IMDb reviewers what is wrong with you people. I sat down to this after reading the reviews (5.5 average) and thought maybe its just another romcom flam which will fill in the evening, it will be nothing much.

But what I got was an original storyline and an engaging non cloned romcom I never seen before which zinged with ideas and concepts which I am still thinking about 2 days later, that is very rare with films these days.

As the film went the main protagonists have a great on screen chemistry, the story is an in-depth look at shallow marketing and it does that brilliantly. I really don't have to say more.

People have a look at this film and don't trust the reviewers who have read the book. I am sure the book is better, but as a standalone film this is very enjoyable. I have just bought another of the authors books as I am eager for more of his views of this time we live in.

Syrup is a clever piece of film based on Max Barry's blacker than black novel about modern business where saying Wharton and Harvard is more important than effort and hard work. In a world where brand image is everything, everything is up for grabs.

Shiloh Frenandez plays Scat, a guy with dreams but lacking the killer instinct, that is supplied by 6, a platinum blonde who lives for marketing, well-played by Amber Heard - together they look to make a new soft drink and get involved in the ludicrously lucrative world of inter-office politics and global marketing.

This is good solid satire that just about has enough self-knowing irony to cock a snoot at what it's meant to be doing - and we, as the audience are gullible to be fooled and wise enough to know the fun is being fooled.

All in all this is a well-made and well-packaged film that doesn't quite get to the heart of the novel - but it's fun and funny and appeals to the post-hipster too cool for school in all of us.