Network: ABC; Genre: Comedy; Content Rating: TV-PG; Perspective: Contemporary (star range: 1 - 4);
Seasons Reviewed: 1 season
Take a moment to just look up and down this website and read all the negative "reviews" of "Cavemen". I'll wait.
You'll see that people are reacting to it in a visceral way with a seething, infantile, spite, anger and generalized name-calling that I find bewildering. It's a hatred that goes beyond what you would get if the show were simply not funny or "sucked".
So, are the rumors true? Is "Cavemen" really the stupidest show ever? It is profoundly frustrating listening to people beat this show into the ground with the kind of rage and offense that I think should be directed at reality shows. So, no, ABC's "Cavemen" isn't the worst show ever. Far from it. After seeing Evan Marriott telling bachelorette contestants that he doesn't think they are "stupid", Method & Red starring in their own sitcom, Tori Amos forcing Jon Stewart into a conversation about back sweat and Scott Baio spending this summer complaining about being 45 and single, a sitcom revolving around modern cavemen wouldn't register a blip on my list of TV turkeys.
In fact, I think the show is quite good. And if anyone still has doubt that there are far worse shows out there, I just have two words: Andy Milonakis.
I suspect some of the hatred comes from the shallow reality that the cavemen are unattractive characters and people are reacting to seeing something on TV that isn't trying to be beautiful. I also suspect one of the reasons the show is so hated is because of it's origins. We've had shows based on books and movies and other shows, but "Cavemen" is based on a series of wildly successful insurance commercials. That would be enough to activate the rage center in the mind of anyone who already thinks there are too many commercials around, inside and on top of our existing programming. That I understand. Nobody - and I mean nobody - wants to watch "Heroes" and have a half screen promo for "Phenomenon" pop up in the middle of the action, obscuring an on-screen subtitle. Where did networks get the idea they could get away with that and not anger everybody?
I happen to be biased towards those brilliantly funny Geico commercials. Not since the Budweiser frogs first croaked onto the scene has a commercial series be so deserving of water cooler laughter and Tivo playing. They were so fresh and spoke to a very specific sense of humor. They aren't broad and the show follows suit.
Now taking those commercials to the small screen and fleshing out a one-joke idea to a 22-minute story is a tall order. Fortunately, that one-joke is a good one and makes for a solid setup. If the stories aren't always fresh, they are amusing. The joke in the Geico commercials is not that cavemen are persecuted minorities, it's a joke on political correctness and how political correctness has made us - all of us - a little hyper-sensitive and over-emotional. Unlike the American social construction of "race" equating with skin color, the cavemen are literally another race, and are treated as such, but in an environment of media and political correctness feel they should be treated just like everyone else. Why not?
In the show's search for plot to fill the running time, the wit of the ads is strained and the point almost entirely lost. The show goes the easier route, with the cavemen feeling victimized without playing up the hyper-sensitivity that made the commercials such a riot. I suspect this is another reason the show is hated. As we've learned race, as a subject, is apparently given a double-standard when it comes to comedy. That subject, and only that subject, must be treated with kid gloves and the fact that "Cavemen" throws around racial metaphors so recklessly is causing bleeding hearts some consternation. I choose to celebrate it. Comedy should know no limits. Even if you don't think it's funny.
That said, some commercial wit remains. "Cavemen" isn't jokey; it's dry, wry, deadpan and amusing because it plays such a loony universe so perfectly straight. It's different than most sitcoms in a way I couldn't help but like. I'm a fan of conversation, not set-up/punch-line jokes or shows that are up their own ass trying to show how clever they are or comedies that insist on throwing the wet blanket of relationship drama on top of them - so I found it entertaining just watching the cavemen (played under heavy makeup by Bill English, Nick Kroll and Sam Huntington) sitting at a bar debating frivolous relationship issues or arguing politics in their lavish apartment in front of "Halo 3". Should they vote for the "Caveman Candidate" or the other guy, who because he is not a caveman is automatically "anti-Caveman"?
While it isn't as sharp as "South Park" or other big dogs of the satire genre, there is some welcome and refreshing (and richly ironically) satire here aiming at politics, fads, consumerism and corporate America. The show's got it's finger on our contemporary fad-based pulse, which is all too rare on network TV. "Rock Vote" and "The Shaver" hit the nail on the head. My favorite episode of the show's short run may be "Cavewoman" where the show gives it's own twist on "Friends"-style relationship sitcom situations and revels in the guys obsession with a hip new yogurt shop. The simple-beyond-words, quick-fix ending struck a pure comic note usually only seen in better slacker sitcoms ("Seinfeld"/"It's Always Sunny in Philadelphia").
It's that concern with the frivolous, the little every day things- playing Wii, perennially writing your graduate thesis, getting hooked on self-help seminars or delicious yogurt - that grew on me and made "Cavemen" such an amusing delight. Sue me.
* * * / 4
