"Running Wilde" is not, and will not ever be groundbreaking television.
That said, it was a funny show with heartwarming moments and some good how-did-they- get-that-past-the-censors gags. Its story showed promise, and while the opposites-attract idea is an overused trope, the idea of a wealthy oil heir who's infatuated with a dyed in the wool environmental activist is a very relevant concept.
Except, you wouldn't know any of this if I hadn't just told you, because Fox did a horrific job of advertising this show.
I am an avid television viewer, and I watch many shows on the Fox channel. How is it then, that I had zero idea as to what this show was actually about? All I knew was that it starred Will Arnett and Keri Russell. That's it. The advertisements for this show never gave me a reason to tune in. Fox showers GOOD ads on "Glee" and "American Idol," but the fact of the matter is that those two have solid fan bases. I mean, really, is Fox THAT worried about "American Idol" losing viewership? They've completely retooled the show twice now, and they still have viewerships in the teens-to-twenties million. Everyone already knows what those shows are about--they are, frankly, overexposed.
Just like with "Arrested Development," which is widely regarded as one of the best shows in television history, Fox screwed the ad pooch and basically condemned its own to eternal damnation in Cancellation Land. To boot, of all the new comedies that debuted last season and were subsequently cancelled, e.g. "Outsourced," "$#*! My Dad Says," "Perfect Couples," et al., this show was actually tolerable. In fact, compared to those listed above, it was Shakespearean.
So do not judge this show based on Fox's egregiously subpar treatment of a decent program. See for yourself and be pleasantly surprised.
