100% Love

100 % Love is a fresh,complicated urban love story from Sukumar after flicks like Jagadam and Arya.The first half of the movie is really entertaining and different from the usual pot-boilers in its way of presentation and story-telling.But the movie loses its hold on the audience in the second half,particularly to the end because of its complexity,loose direction and less emotional quotient.The movie may be loved by youngsters due to its peppy storyline and uber-cool music ,but the movie may not be chewable to the mass audience because of lack of masala in it.Sukumar should be appreciated for bringing out such a fresh theme about complications in love and life because of one's ego,obsession and philosophy.Devi Sri Prasad's music plays a very important role in making the film look so trendy and cool with his fresh kinda music.Overall,100 % Love is a refreshing thought made into a film,which could have been better executed in the latter half.

Performances::Naga Chaitanya gives a good,matured performance as the egoistic Balu,but seems struggling in dancing and fight scenes.Tamanna got an excellent opportunity to showcase her skills and does it so well with good emotions.Among others,M.S Narayana and Dharmavarapu Subramanyam does appreciable jobs.

Some +ves::Novelty in the theme,Entertaining and excellently directed first half,Youth feel of the movie,Peppy music by Devi Sri Prasad,Fast pace of the first half and the lead performances in it.

Some -ves::Drag feel in the latter half,Complexity of the climax,Less emotional quotient in the second half,Editing work. Music by Devi Sri Prasad is youth-oriented,cool and in tune with the theme of the movie.The songs Dhooram and Infactuation stands out in the album and are really good.Music can be given a 7.5/10.

Verdict::100 % Love is a cute love story with a novel theme,which has an excellent first half.The movie is targeting the youth and certainly has those moments which may entertain them,but may not be accepted by the mass audience because of lack of masala.Alas,the second half could have been better !!My Rating::7/10