I don't know if in real life psychiatrists sometimes or often they get easily distracted by something while attending their clients/patients. In TV shows and movies such fact happens almost all the time. In the short film "A Therapy" the distractive element is what counts, it's what gives the movie's purpose: to sell a famous mark.
Ben Kingsley plays a psychiatrist who gets lost in amazement for a Prada coat wore by his patient (Helena Bonham Carter), a lovely and filled with doubts character of whom, just like the doctor, we stop caring about her problems just to be spelled by the beauty of the coat, supplemented by a beautiful music that over sounds her words.
Directed by Roman Polanski (who worte it along with Oscar winning screenwriter Ronald Harwood), "A Therapy" is a powerful reminder of what good commercials truly are. Propaganda is something so predictable, trapped in usual formats, and sometimes so careless that it loses its good and sometimes valuable purpose of selling. Our instinct is to avoid all of them, whatever if it's on TV or on YouTube or popping out in the net. "A Therapy" is too long (with its four minutes) to be a suitable promo to be shown on regular TV but it's certainly a spectacular one. Not everyone can buy something from Prada but this film is so carefully made that, even if you don't need anything from the brand, you'll definitely wanna wear it, to feel in ecstasy just like the doctor feels. Complete.
There isn't much you can get from this except the exceptional acting by Kingsley and Carter, and the classy sense of humor from Polanski. First rate. 10/10
