Flamin' Hot

Mexican-American Richard Montañez (Jesse Garcia) grew up poor in LA and struggled for most of his life. He finally gets a job as a janitor at Frito Lay. He befriends engineer Clarence C. Baker (Dennis Haysbert). With the business in decline during the 80's, he comes up with a hot new idea and decides to call up Pepsico CEO Roger Enrico (Tony Shalhoub).

It's a rather simple underdog biopic. The truth of the matter is very much up in the air. More than anything, it's pushing the underdog racism angle very hard. It almost makes it too simplistic. The most compelling moments of depth is his relationship with his father and there is one powerful scene. The fact is that he made Cheetos hot. He didn't invent the wheel. It's more like he added a spare tire to the car. There are a couple of compelling moments. It's a simplistic life story, but I'm always a sucker for the standard underdog story.