While I didn't find this advertising/short all that funny, it was the educational value plus the social and political comparisons I could make with my own country, that made me look at this piece with a more relevant view.
It's a campaign ad urging 18-year-olds to get register to vote in the future elections and elect their state representatives and the President of the United States. And it's also a shoutout to the Jewish community hence the title "Mitzvote" (a mixing between Bar/Bat Mitzvah - a tradition when boys and girls enter adulthood, with the word vote).
The parents of Hannah (Joshua Malina and Lisa Edelstein), her grand-parents, and friends of the family sent to the girl a series of video messages urging her to make this important decision as her new age comes along. They talk about the reasons for voting, sharing stories about the past (the grand-parents are quite fun) and the importance about registering to vote.
The interesting takes I get from here and my inner comparisons about the voting experience (I'm from Brazil), is how effective, humored and thoughtful this ad truly was. In a place where you're not obliged to vote and life goes on with or without the registration, it's a very valid manner to appeal to young voters in making a difference in the political game, their community and the whole country.
The format of the commercial, the way it communicated plenty of things without being excessive or didatic, and it had a nice sense of humor through it all, was really appealing to me. That's the kind of ad that'd be interesting to see whenever there's those serious and boring ads during elections period about the rules for getting a voter register card (16-17 year-olds are optional in here, and after 18 it's a requirement for all citizens, and without the title you basically don't have much of a life: can't get a passport, can't get a position on public services, neither can get a registered job). There are other strict rulings that follows us until the age of 70.
Without the comparison, it'd be a project lost in some vacuum and that only would get memorable due to the known Hollywood faces. With a wider cultural aspect, it gets more interesting to see and discuss, especially on topics about the right to vote, and how newer generations takes things for granted. And they shouldn't. 6/10.
