In the late 60s and early 70s, NBC had a solid daytime game show lineup, with Concentration, Sale of the Century, Hollywood Squares, the original Art Fleming version of Jeopardy! and the show that came along in December 1969 to give viewers the perfect quiz show companion, The Who, What or Where Game. I remember watching that show, which was also referred to as "The 3Ws" and it turned out to be a hit, thanks to its challenging questions and strategy in trying to outbid each other for the chance to answer a question in a category. Like Jeopardy, there was a final round called "Pot Limit", where contestants bid any of their winnings on the final question. The announcer was Mike Darrow, who earlier hosted Dream House, and substituted for James on one episode when he was ill. Unfortunately, The 3Ws was one of several long-running shows purged by NBC when Lin Bolen took over as vice president of daytime and wanted to give game shows a fresh new look. It would have had a longer run.
In the 90s, there was a semi-revival of The 3Ws, under the title "The Challengers", hosted by Dick Clark.