Let's get one thing straight: this is by no means a masterwork. In fact, it's flawed in many ways: the special effects are bad, the production doesn't seem much more complicated than a DV home movie shot in various places in Tokyo, the costumes seem recycled from Power Rangers as does the action, and the acting needs a lot of polishing.
That having been said, it's an addictive show to watch, even for those far older than the target audience of... 4 to 7 year old girls?
The actresses, for better or worse, nail their characters. Usagi is a klutzy underachiever with no more ambition than going to the mall and singing karaoke. Ami is a super- genius who feels burdened by expectation. Rei is intense about her Shinto duties and wants nothing to do with anyone else. Makoto is a rough tomboy who hides her femininity and feels as if most people will eventually abandon her. The only one who seems different is Minako, a superstar, but for me I think it's only appropriate. For the most part, the charm of these first time actresses, picked from thousands in rehearsals, far outweighs their neophyte status.
I do understand there are many, many changes that upset some people but you have to understand that stuff that works in manga or anime form may not work in live action.
So, even though the show isn't great, why is it so fun to watch? I think it's mostly because of the charm and the heart of the show. Most people who are aghast about it haven't seen it and aren't interested in "getting it." But that's okay; it's not for everyone, certainly. If you do get it, however, it's a guilty pleasure and a very fun show.
