This is supposed to be the future, where situation comedy has progressed via the long established televisual medium from such writers as Galton and Simpson, John Sullivan, Graham Linehan it seems as a natural progression that what comes after needs to be of this quality or better, otherwise whats the point? You'd think that a sit com about an advertising company is just a lazy opportunistic way of creating easy comedy about ducks in a barrel that any fool can make, I mean how universally loathsome are ad-men, it seems ripe, right? Unfortunately it seems like its written by Johnathan Thake an ad-man devoid of any self consciousness but who seems to have some BBC contacts and likes the "I.t. Crowd". The real travesty here is Adam Buxton, Simon Farnaby, Jarred Christmas and Daisy Haggard, comedy actors who have picked a limp donkey in what could possibly be that end of my career/boredom oh well lets jump on anything horse race. The try hard comic potential so stifled by their lame comedic cliché characters are desperately grasping at straws here for some kind of evocative comedy moment. This is typified in one scene where Buxton's character grasping a beer keg storms a meeting in a misjudged drunken stupor, the Ian Lee character turning to his colleague with what should be a look of "doh, you idiot, what the hell" but due to what could be an inability in comedic delivery or a slip in mask of acting capability can not even hide the look of utter failure which pervades and draws a look of "Oh dear it's all come down to this", or maybe i'm reading too much into this and Ian Lee is actually just rubbish.
In todays world of recession, economic evil and gloom, where ad-men are the throttling hands of evil corporations who worship Satan's ball bag, these cretins need to be ripped another hole with comedic precision and vigour, society demands it. Where is Chris Morris when you need him?
