I Hate Luv Storys is a humorous modern love story with all the flare and drama of a Bollywood classic. Jay and Simran have great chemistry and the development of their relationship captivates the audience. Although the premise of the movie is grander than grand, the two meet on the set of a Bollywood film and fall in and out of love with each other time and time again, the audience can relate to the ups and downs of their courtship. The songs are great to sing along to and the internal monologues of Jay and Simran give the characters more depth than is sometimes afforded in Bollywood.
This film builds off of the Bollywood classic themes seen in films like Dilwale Dulhania Le Jayenge and Qayamat Se Qayamat Tak of a young couple willing to do whatever it takes to be together. However, unlike these films, the protagonists don't instantaneously fall in love and are often falling in and out of love with each other. The portrayal of love in I Hate Luv Storys is more natural and realistic than that seen in classic films. Additionally, the character of Veer, the director, has a style similar to KJo. Part of what makes this film to endearing is the Bollywoodiness of it all- the big dance numbers, the sets, the music, the drama. Since KJo is a producer of this film, we see his trademark over the top Bollywood style that film scholar Sangita Gopal says is more of the same, but brought to the extreme. This film is so fun because it is over the top!
