Well, I didn't imagine a Pawan Kumar film to be dead from the word go. With a disjointed, non-linear screenplay, Dhoomam fails to deliver on two counts: as a mystery-thriller and a social-message drama. The intentions are good, but the effort clearly lacks conviction. The dialogues carry a dubbed feel and certainly contribute to making the audience feel emotionally distant from its lead characters. Aparna Balamurali's character is present as storytelling bait, and it's predictable from seven miles away.
The truth is, I can trust Pawan Kumar's skills as a storyteller. He did solid work in films such as Lifeu Ishtene, Lucia, and U-Turn. Here, the plot developments are mostly inane, and the thrills are lacking. For a thriller, it also makes the mistake of being over 140 minutes long while having no real tricks up its sleeve. The performances too are nothing to write home about. Ultimately, it ends up being an excessively long "no-smoking" ad cooked with the same level of creativity as the campaigns you see at the beginning of every Indian movie.