I'm a fan, so the review may seem a little biased but if you still want to read it, here it goes.
Coming to the story, it was a bit new or maybe a plot line I didn't see till now. The movie is about love, conflict of emotions, parenting(yep you read it right), redemption and sacrifice. Normally in movies when brothers get parted from each other at a young age, you know that everything will be good when they meet again. But these three brothers don't part on good terms, why and how would be the spoilers.
A simple story and plot line glorified by the stellar performance of Jr NTR.
SPOILERS AHEAD
The movie Starts simple by showing three brothers Jai, Lava and Kusa getting ready for Drama(stage play), under the guidance of their Uncle(Posani). But Jai being a stammerer gets laughed at by his brothers and his uncle and always gets a character with no dialogues and characters that don't show his face. People don't even know there are triplets performing on the stage. And one day when Jai has enough of the humiliation, he sets the stage on fire, where his brothers are performing. But fate has other plans for the three of them, they get separated from each other.
The first half of the movie introduces you to Lava and Kusa, nothing new except how the two brothers meet and their different personalities but after the intermission, we get to see Jai, and all hell breaks loose. The intensity of the character(Jai) leaves the audience spellbound for the rest of the movie.