Pooh's Heffalump Movie

I went and saw this movie with my five year old. He laughed at several parts, but got very bored toward the end. Honestly, I couldn't blame him. The plot is incredibly thin, even for a children's movie. There's hardly any plot at all. The songs are OK, but they feel like filler to make the movie longer.

Yes, I know it's a children's movie, but it's not impossible to make a children's movie with decent plots. My three year old girl loves Sleeping Beauty, and I can easily watch it and enjoy with her. I use a Disney example for this; I could easily invoke some of the recent Pixar films as well.

Granted, Pooh is simpler and more innocent than other children's fare, but it doesn't have to be so dead dull. There are plenty of examples of good Pooh films/videos that have real plots.

I don't want to rant against recent Disney movies (there are more than enough people who do that), but they need to get some decent writers that know how to make a plot with many layers.