David Frost, Himself: I heard you use the expression, an Electric Church, as a ambition you had. Was this speaking metaphorically or poetically or do you really want it.
Jimi Hendrix, Himself: Honestly, I don't know. It's just a belief I have, you know, and we do use electric guitars. Everything, you know, is electrified nowadays. So, therefore, the belief comes in through electricity to the people, whatever. That's why we play so loud. Because it doesn't actually hit through the ear drums - like most groups do nowadays. You know, they say, we're gonna play loud too because they play loud. And they've got this real shrill sound. You know, it's really hard. We're playin' for our sound to go inside the soul of the person, actually, you know. And see if they can awaken some kind of thing in their minds, you know. Because there are so many sleepin' people. You can call it that, if you want to.
