Steve Coogan gives a great performance as ever, but the rest of the film didn't quite hold it together.
The message Winterbottom was trying to engage the audience with became too preachy, particularly the end montage of statistics aimed at shaming the fashion industry and its use of sweatshop labour. This was wholly unnecessary as the story made this point without this tacked on piece of activism.
The CGI lion was also disappointing, as was the general direction of the story, and many of the characters felt under-developed and derivative.
It was all a bit too obvious, and very simplistic in its outlook.
We all know that the very wealthy and powerful mostly made that wealth through ruthlessness, this is an old, tired narrative now.
