Gordon Ramsay's Future Food Stars

Why does a baker (Amy) need to demonstrate that they can roll Sushi after a demonstration (generation game) or blend vodka and market it (the apprentice) did licence payers money pay for this ?

Then there is the product placement, Black lion 'award winning' vodka, this seems to have been an award given by a very small publishing company in the UK, not an international award,

Gordon Ramsey tries to be taken on the role of Alan Sugar investing his money in a food brand, but the constants appear to looking around for guidance. Maybe I am missing the point, but this has been so many times before,