Qualunquemente

There ARE men like this. Unbelieveably inhuman, narcissistic, toxic, unlikeable, yet, successful and among cheering crowds.

The film has a very clear, direct, sharp and brutal humor. But for the colorful imagery, you can call it an example of dark humor. I liked several one-liners by the protagonist, like the one where he likens "paying taxes" to "trying drugs", making the point "you can end up paying taxes all your life, so never start it!"

None of the characters having dignity was a notable marker and contributed to the cartoonish style.

The reason I didn't like it too much is not really about the characters being totally and intentionally unlikeable - the film itself could be likeable despite that distinguishing feature.

I think they did not dare force it too much, degrading the outcome to some sort of mild "made-for-TV" production.

I saw the clues to an even better movie within this one, and just cannot know if creative differences and/or target audience caused it to be what it is, or if there was some incompetence with the script and directing.