Being Sold

In a word, dreadful. All the hype I have encountered about this film can't disguise that it's just a slick-looking one-off comedy episode strung out over 90 minutes. For those curious enough to want to see it, don't bother. Life's too short. It's what movie execs call "high concept": the title and the cast is all you need to know, no further information is added through watching it. There's no difference between watching it and imagining what it's like. A couple of nice cameo moments with some old familiar comedy faces were OK, but in all the "originality" here is the film's claim to be at the cutting edge of distribution. Or something. Online distribution does have its drawbacks: It lacks a real audience, a fact borne out by the fact that all the reviews on this site appear to have been written by the movie's PR team. What else could explain their ridiculously gushing tone? Maybe that's part of the joke. And no, this film is not the future of movie distribution, any more than it's the resurrection of Christ, or the reinvention of the wheel. You can always see hype coming a mile off.