This is a beautiful animated film. Very unique in comparison to other animated films out there. I loved that it had funny parts - for adults as well as kids - but it isn't a silly comedy. It is a gorgeous, epic folkloric tale of family, tradition and finding your own way. I laughed and cried, and my kids loved it as much as I did. My kids (ages 3.5 and 5.5) both were entranced and never got bored or scared watching this film. For families: it wasn't scary at all. I worried maybe the "skeleton" painted Day of the Dead characters may be creepy but they weren't at all. The sets and characters were all very beautiful and unique. The Land of the Remembered was especially visually stunning. I found it especially touching as a parent of young kids with numerous generations in "our village" helping raise my kids and help carry each other through life's highs and lows. I was reminded by this film of the importance of all the generations that came before us - how we are shaped by our families. How we learn from and must respect those who came before us. That was a nice message for me and my kids. But, it also shows that, while we respect, learn from and inherit gifts from our fore-bearers, we also have a responsibility to be true to ourselves, to make our own way and find our true calling. It was also touchingly romantic. It felt very genuine and warm throughout but the sweet romantic story was especially touching. You could tell a lot of love went into making this film. I hope it does well - it should on its own merit!