Biography

He met legendary Indian singer Asha Bhosle when he was 10 at an R D Burman concert in London. She encouraged him to take up music as a career. In 2000, Asha Bhosle teamed up with him to release a collection of love songs in an album "Kabhi to Nazar Milao" . The music was composed by Sami. According to Adnan, this was a "dream come true" for him. The album became a hit and topped the Indipop charts for most of 2001. The album sold 2 million copies in India according to BusinessWeek. The music video of song "Kabhi To Nazar Milao" featured model Aditi Govitrikar and "Lift Karadey" featured Govinda. The videos were shot by Anil Mehta, who had shot popular Hindi movies 'Hum Dil De Chuke Sanam' and 'Lagaan: Once Upon a Time in India'.

In 2002, Pepsi Foods made Sami its brand ambassador in India, a contract which involved hosting a series of live music concerts across cities as well as Sami featuring in ads for Pepsi products. According to the Pakistani newspaper Dawn, no Pakistani artist had managed to gain as much popularity in India as Sami had. According to an article in the Indian newspaper The Times of India, Sami was the most successful face in non-film music in India during 2001-2002.

Father is from Pakistan and mother is from India.

He often releases music albums with Bollywood celebrities participating in the music videos. The celebrities who have participated include Namrata Shirodkar ("Bheegi Bheegi Raat"), Mahima Chaudhry, Raveena Tandon, Rani Mukerji ("Tera Chehra"), Govinda, Fardeen Khan, Ameesha Patel ("O Meri Jaan"), Bhoomika Chawla ("Maahiya"), Dia Mirza ("Pal Do Pal") and most famously, Amitabh Bachchan ("Kabhi Nehi").

Was born, raised and educated in London, England.