Meat & Livestock Australia’s front man Sam Kekovich suffers a head injury which causes him to hallucinate about rugby players in tutus, getting his fingernails painted and dancing Gangnam Style in this year’s Australia Day campaign.
Kekovich tells viewers that he is suffering from “Lambnesia” which causes symptoms of unAustralianess.
The scene was set for the campaign with Ten uploading a video to its YouTube channel last week which appeared to show Kekovich being injured by a misdirected cricket ball during a live cross with weatherman Tim Bailey.
The reveal was due to take place on Seven’s Today Tonight yesterday evening, but the network extended its news bulletin to cover the bush fires emergency, with Kekovich appearing on Sunrise this morning.
The ad retains Kekovich’s signature rant to camera. The campaign, from creative agency Bmf, aims to drive consumers to a website where they are invited to...
Kekovich tells viewers that he is suffering from “Lambnesia” which causes symptoms of unAustralianess.
The scene was set for the campaign with Ten uploading a video to its YouTube channel last week which appeared to show Kekovich being injured by a misdirected cricket ball during a live cross with weatherman Tim Bailey.
The reveal was due to take place on Seven’s Today Tonight yesterday evening, but the network extended its news bulletin to cover the bush fires emergency, with Kekovich appearing on Sunrise this morning.
The ad retains Kekovich’s signature rant to camera. The campaign, from creative agency Bmf, aims to drive consumers to a website where they are invited to...
- 1/9/2013
- by mumbrella
- Encore Magazine
Ad agency Bmf has created a new ad for CommBank.
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.
Martin Whelan, Gm, marketing business & institutional banking says: ”We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”
Credits:
Agency – Bmf
Executive Creative Directors - Carlos Alija and Laura Sampredo
Creative...
The ad is for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts on the same day, all year round.
The idea behind the ad is to show how slow other banks are at settling card sales by comparison to CommBank.
The TV ads, which comes about a month after CommBank concluded a global creative pitch, are supported by press, radio, online and in-branch activity.
Martin Whelan, Gm, marketing business & institutional banking says: ”We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way tobring this concept to life.”
Credits:
Agency – Bmf
Executive Creative Directors - Carlos Alija and Laura Sampredo
Creative...
- 3/12/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.