YouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after phasing them out starting in 2019; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes, said YouTube chief business officer Robert Kyncl.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after phasing them out starting in 2019; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes, said YouTube chief business officer Robert Kyncl.
- 5/4/2021
- by Todd Spangler
- Variety Film + TV
YouTube is lining up more original docuseries and has teamed up with Will Smith and Alicia Keys on separate projects for its latest programming lineup.
The digital platform unveiled a swathe of originals at its Brandcast Delivered advertising event.
Best Shape of My Life (w/t) is a six-part fitness series from Smith’s Westbrook Media. It is the story of Smith challenging himself to improve every aspect of his fitness, from agility to power to recovery and more, teaming up with guests including pro athletes, scientists and experts, and top YouTube creators.
Premiering next year, Dexton Deboree, who directed Unbanned: The Legend of AJ1, will direct and showrun. It marks the second YouTube original for Smith, who previously teamed up with the Google-owned platform for Will Smith: The Jump.
Alicia Keys is also the focus on a docuseries premiering this summer. The pop star is fronting Noted (w...
The digital platform unveiled a swathe of originals at its Brandcast Delivered advertising event.
Best Shape of My Life (w/t) is a six-part fitness series from Smith’s Westbrook Media. It is the story of Smith challenging himself to improve every aspect of his fitness, from agility to power to recovery and more, teaming up with guests including pro athletes, scientists and experts, and top YouTube creators.
Premiering next year, Dexton Deboree, who directed Unbanned: The Legend of AJ1, will direct and showrun. It marks the second YouTube original for Smith, who previously teamed up with the Google-owned platform for Will Smith: The Jump.
Alicia Keys is also the focus on a docuseries premiering this summer. The pop star is fronting Noted (w...
- 5/4/2021
- by Peter White
- Deadline Film + TV
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