It was bound to happen. As part of the promotional campaign for the new “Saw X,” due out Sept. 29, Lionsgate has released a parody video of the Nicole Kidman AMC Theatres commercial, featuring the little Jigsaw doll (and his tricycle) in place of Kidman and her sparkly suit. Watch it above.
The video sees Jigsaw riding up to Lionsgate, saying stuff like, “We come to theaters to scream, to beg, to play. That indescribable feeling you get when the lights flicker on and off and your calls for mercy go unanswered.”
Also: “Blood soaked blades on a silver screen. Fear I can feel. Somehow, self-amputation feels good in a place like this.”
It ends with a title card reading, “Traps – They Make Movies Better.”
The Nicole Kidman AMC Theatres ad, which began running in September 2021, was meant to be a way to bolster attendance after the Covid-19 pandemic had threatened the entire industry.
The video sees Jigsaw riding up to Lionsgate, saying stuff like, “We come to theaters to scream, to beg, to play. That indescribable feeling you get when the lights flicker on and off and your calls for mercy go unanswered.”
Also: “Blood soaked blades on a silver screen. Fear I can feel. Somehow, self-amputation feels good in a place like this.”
It ends with a title card reading, “Traps – They Make Movies Better.”
The Nicole Kidman AMC Theatres ad, which began running in September 2021, was meant to be a way to bolster attendance after the Covid-19 pandemic had threatened the entire industry.
- 9/13/2023
- by Drew Taylor
- The Wrap
Screenwriter Billy Ray, known for projects ranging from the Oscar-nominated feature “Captain Phillips” to the 2012 YA tentpole “The Hunger Games,” left an indelible mark on the post-lockdown movie season when he wrote that truly excellent AMC ad starring Nicole Kidman. The cult-favorite commercial first began airing on television in September 2021, before becoming a staple of the AMC theater-going experience.
“I worked with Nicole before [on 2015’s ‘Secret in Their Eyes’] and, obviously, I was a fan and admirer and friend,” Ray explained of his involvement in a recent interview with Variety, celebrating the ad’s one-year anniversary. “She had been asked by AMC to do an ad and wanted my help with it. I said, ‘Ok,’ of course, because it’s Nicole.”
Working with producers Jeff and Tim Cronenweth to render an appropriately over-the-top welcome message for film lovers amid the ongoing Covid-19 pandemic, Ray said he was told “that it was basically going to be...
“I worked with Nicole before [on 2015’s ‘Secret in Their Eyes’] and, obviously, I was a fan and admirer and friend,” Ray explained of his involvement in a recent interview with Variety, celebrating the ad’s one-year anniversary. “She had been asked by AMC to do an ad and wanted my help with it. I said, ‘Ok,’ of course, because it’s Nicole.”
Working with producers Jeff and Tim Cronenweth to render an appropriately over-the-top welcome message for film lovers amid the ongoing Covid-19 pandemic, Ray said he was told “that it was basically going to be...
- 9/5/2022
- by Alison Foreman
- Indiewire
Nearly a year ago, the nation’s movie theaters were floundering and exhibitors were fearful that moviegoing could become a relic of the past. Sure, there were occasional big-screen hits, like “A Quiet Place Part II” and Marvel’s “Shang-Chi and the Legend of the Ten Rings,” but even those films weren’t bringing in pre-pandemic ticket sales and nothing was getting people really, truly excited about going to the movies.
So AMC Theatres, the country’s largest cinema chain, took matters into its own hands. Rather than waiting for Hollywood studios to release the Next Big Thing, the company wrote a check for 25 million and set out to craft an advertisement to promote movie theaters rather than just movies. To convey its message, AMC turned to Nicole Kidman, the Oscar-winner who endeared herself to audiences through crowd-pleasers, dark thrillers and tear-jerkers like “Moulin Rouge,” “Eyes Wide Shut” and “The Hours.
So AMC Theatres, the country’s largest cinema chain, took matters into its own hands. Rather than waiting for Hollywood studios to release the Next Big Thing, the company wrote a check for 25 million and set out to craft an advertisement to promote movie theaters rather than just movies. To convey its message, AMC turned to Nicole Kidman, the Oscar-winner who endeared herself to audiences through crowd-pleasers, dark thrillers and tear-jerkers like “Moulin Rouge,” “Eyes Wide Shut” and “The Hours.
- 9/2/2022
- by Rebecca Rubin
- Variety Film + TV
In the wake of Disney’s record breaking Labor Day weekend with Shang-Chi and the Legend of the Ten Rings, the No .1 movie circuit in the world, AMC Theatres, is launching the first ever $25M+ multi-media ad campaign “AMC Theatres. We Make Movies Better” featuring Oscar winner Nicole Kidman.
It’s hard to think of the last time –or ever– when a national movie chain literally ran network TV spots to encourage those on the couch to get out, and head to the movies. It is rather unprecedented, and AMC has booked a big star here. Kidman is a smart choice for the TV spots, aimed right at the older female demographic, who has been hesitant to return to cinemas during the pandemic. Note, there reportedly hasn’t been a recorded Covid outbreak case at any movie theater worldwide, and coming out of CinemaCon, exhibitors wanted to make the message...
It’s hard to think of the last time –or ever– when a national movie chain literally ran network TV spots to encourage those on the couch to get out, and head to the movies. It is rather unprecedented, and AMC has booked a big star here. Kidman is a smart choice for the TV spots, aimed right at the older female demographic, who has been hesitant to return to cinemas during the pandemic. Note, there reportedly hasn’t been a recorded Covid outbreak case at any movie theater worldwide, and coming out of CinemaCon, exhibitors wanted to make the message...
- 9/8/2021
- by Anthony D'Alessandro
- Deadline Film + TV
AMC Theatres, the world’s largest cinema chain, is rolling out a $25 million advertising campaign to encourage people to get back to the movies.
To convey its message, AMC is turning to Nicole Kidman, who appears in a new commercial to wax poetic about the “magic” of the movies and that “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.” The TV spots, which vary between 15, 30 and 60 seconds, were directed by Oscar nominated cinematographer Jeff Cronenweth and Tim Cronenweth and written by Academy Award nominee Billy Ray (“Captain Phillips”).
The campaign’s $25 million price tag is eye-popping because it’s more money than several major Hollywood releases have managed to scrape together at the domestic box office during the pandemic. Indeed, it’s been a trying time for cinema owners, who survived prolonged shutdowns and seemingly endless release date delays,...
To convey its message, AMC is turning to Nicole Kidman, who appears in a new commercial to wax poetic about the “magic” of the movies and that “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.” The TV spots, which vary between 15, 30 and 60 seconds, were directed by Oscar nominated cinematographer Jeff Cronenweth and Tim Cronenweth and written by Academy Award nominee Billy Ray (“Captain Phillips”).
The campaign’s $25 million price tag is eye-popping because it’s more money than several major Hollywood releases have managed to scrape together at the domestic box office during the pandemic. Indeed, it’s been a trying time for cinema owners, who survived prolonged shutdowns and seemingly endless release date delays,...
- 9/8/2021
- by Rebecca Rubin
- Variety Film + TV
Batman: Arkham Knight is releasing in June and we got a new awesome trailer for you! Come "Be the Batman" and check it out!
The trailer is awesome in so many ways. There isn't actual gameplay until the 1 minute mark and it's brief, but the trailer as a whole is rather well done! It sets a good vibe for the upcoming game!
About the trailer:
" Directed by Tim Cronenweth and Jeff Cronenweth (director of photography for Gone Girl, The Girl with the Dragon Tattoo and Fight Club), with Trent Reznor serving as music consultant, the Official Batman: Arkham Knight Trailer – “Be The Batman” features “The Wretched” by Nine Inch Nails and showcases everyday people being determined, courageous and fearless as they rise to become the Batman. "
Batman: Arkham KnightGAME News...
The trailer is awesome in so many ways. There isn't actual gameplay until the 1 minute mark and it's brief, but the trailer as a whole is rather well done! It sets a good vibe for the upcoming game!
About the trailer:
" Directed by Tim Cronenweth and Jeff Cronenweth (director of photography for Gone Girl, The Girl with the Dragon Tattoo and Fight Club), with Trent Reznor serving as music consultant, the Official Batman: Arkham Knight Trailer – “Be The Batman” features “The Wretched” by Nine Inch Nails and showcases everyday people being determined, courageous and fearless as they rise to become the Batman. "
Batman: Arkham KnightGAME News...
- 5/21/2015
- by feeds@cinelinx.com (Dustin Spino)
- Cinelinx
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