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Clemenger Bbdo Sydney has released a new TV commercial for burger maker Hungry Jack’s.

The TV spot is the next installment in the “Eat Righteous” campaign, and features a colonial man writing a poem about its new fish burger, The Barramundi.

It follows previous executions including the burger you eat after being knighted, and the burger that attracts heat seeking missiles.

Credits:

Client: Hungry Jack’s

National Marketing Director: Jim Wilson

National Marketing Manager: Paul Tredinnick

Agency: Clemenger Bbdo Sydney

Executive Creative Director: Paul Nagy

Creative Group Heads: Baz Baker & Chris Pearce

Art Director: Ben Alden

Copywriter: Michael Dawson

Group Account Director: Justin Cox

Account Executive: George Downing

Strategy Planner: Graham Alvarez

TV Producer: Jonathan Gerard

Production Company: Jungle Boys

Director: Trent O’Donnell

Producer: Chloe Rickard & Nick Simkins

Editor: Lucas Vazquez

Post Production: Blck

Audio: Pitchfork...

Clemenger Bbdo Sydney has released an ad for Hungry Jack’s based around its new ‘Eat righteous’ positioning.

In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.

“The two spots signal a new creative direction for the Hungry Jack’s brand, which will focus on the flavour supremacy of its burger range,” said Justin Cox, group account director, Clemenger Bbdo Sydney. “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic,

flavoursome food.”

Credits:

Hungry Jack’s National marketing director: Jim Wilson National marketing manager: Paul Tredinnick Clemenger Bbdo Sydney Executive creative director: Paul Nagy Senior art director: Baz Baker Senior copywriter: Chris Pearce Art director: Ben Alden...

On Saturday, August 12, at the Ritz-Carlton in Laguna Nigel, the Surf Industry Manufacturers Association (Sima) honored three surf-industry legends for their work in and out of the water during the Waterman’s Ball to benefit the Sima Environmental Fund.

Now in its 22nd year, the event attracted numerous celebrities including Pamela Anderson – with boyfriend, pro-surfer Jon Rose, Nia Peeples, Perry Farrell (Jane’s Addiction) and emcee Sal Masekela.

Honored at the event were: Big wave surfing champion Greg Long as ‘Waterman of the Year’; Former Malibu mayor and environmental stalwart Jefferson “Zuma Jay” Wagner as ‘Environmentalist of the Year’, and Hawaiian big wave pioneer and legendary shaper George Downing was honored with the ‘2011 Lifetime Achievement Award’.

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The Surf Industry Manufacturers Association (Sima) will honor big wave surfing champion Greg Long as Waterman of the Year, former Malibu mayor and environmental stalwart Jefferson “Zuma Jay” Wagner as Environmentalist of the Year, and Hawaiian big wave pioneer and legendary shaper George Downing with the 2011 Lifetime Achievement Award, as part of the association’s annual Waterman’s Weekend environmental fundraiser.

The 2011 Waterman’s Weekend will be held August 11-12th and will raise funds for 20 ocean conservation organizations. The weekend begins Thursday, August 11, with the Waterman’s Classic Golf Tournament at the Monarch Beach Golf Links, and culminates on Friday, August 12, with the 22nd annual Waterman’s Ball and auction to be held at The Ritz-Carlton Laguna Niguel, Calif.

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