Hiten Umrania
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Hiten Umrania is an experienced executive in film distribution and marketing, currently serving as the Head of Film Distribution and Marketing for Zee Studios in the Middle East. Based in Dubai since 2006, Hiten has played a pivotal role in launching over 70 films across an array of languages and genres-including Bollywood, Hollywood and South Indian cinema and Punjabi films. Notably, several of these films have even earned Oscar nominations, underscoring his knack for identifying and promoting high-caliber projects.
Hiten is also recognized for breaking new ground in the region by opening the doors for Bollywood in the Kingdom of Saudi Arabia, where he was instrumental in releasing the first Hindi-language film. His strategic vision has not only enriched the regional film landscape but has also helped shape the broader narrative of international cinema in the Middle East.
In addition to his film achievements, Hiten has worked on producing local television series for Zee Entertainment in Dubai, further expanding his influence on the regional entertainment industry. His innovative approach to film promotion, marked by high-profile actor visits, meticulously executed PR campaigns, and dynamic marketing strategies in both the UAE and KSA-has set new standards in the field and cemented his reputation as a key media influencer.
Among his many contributions, Hiten is credited as a vital member of 'Zee Studios International Distribution', where he has been responsible for marketing and distributing notable films in the MENA region. His film credits include titles such as Deva, Vedaa, Maidaan, Mr. & Mrs. Mahi, Jazbaa, Rustom, Parmanu, Dhadak, Paltan, Manikarnika, Kesari, Judgementall Hai Kya, Article 15, Good Newwz, Secret Superstar, Bhoot, Mom, Mulk, Qarib Qarib Singlle, Beyond The Clouds, Mrs. Chatterjee Vs Norway, and Kennedy to name a few.
Hiten has also taken on the role of marketing producer for locally produced limited series such as Parwaaz and Khwabon Ke Darmiyaan, as well as for reality shows including Asia's Singing Superstar, Sa Re Ga Ma Pa, and Dance India Dance audition episodes for Zee Entertainment in the MENA region.
With a career marked by dynamic leadership and an unwavering passion for storytelling, Hiten Umrania continues to drive the evolution of entertainment in the Middle East, solidifying his status as a visionary in film, television, and marketing.
Hiten is also recognized for breaking new ground in the region by opening the doors for Bollywood in the Kingdom of Saudi Arabia, where he was instrumental in releasing the first Hindi-language film. His strategic vision has not only enriched the regional film landscape but has also helped shape the broader narrative of international cinema in the Middle East.
In addition to his film achievements, Hiten has worked on producing local television series for Zee Entertainment in Dubai, further expanding his influence on the regional entertainment industry. His innovative approach to film promotion, marked by high-profile actor visits, meticulously executed PR campaigns, and dynamic marketing strategies in both the UAE and KSA-has set new standards in the field and cemented his reputation as a key media influencer.
Among his many contributions, Hiten is credited as a vital member of 'Zee Studios International Distribution', where he has been responsible for marketing and distributing notable films in the MENA region. His film credits include titles such as Deva, Vedaa, Maidaan, Mr. & Mrs. Mahi, Jazbaa, Rustom, Parmanu, Dhadak, Paltan, Manikarnika, Kesari, Judgementall Hai Kya, Article 15, Good Newwz, Secret Superstar, Bhoot, Mom, Mulk, Qarib Qarib Singlle, Beyond The Clouds, Mrs. Chatterjee Vs Norway, and Kennedy to name a few.
Hiten has also taken on the role of marketing producer for locally produced limited series such as Parwaaz and Khwabon Ke Darmiyaan, as well as for reality shows including Asia's Singing Superstar, Sa Re Ga Ma Pa, and Dance India Dance audition episodes for Zee Entertainment in the MENA region.
With a career marked by dynamic leadership and an unwavering passion for storytelling, Hiten Umrania continues to drive the evolution of entertainment in the Middle East, solidifying his status as a visionary in film, television, and marketing.
