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Seeing AI To AI

AI-gatha: Though her works have been the basis of tonnes of TV shows and films, the life of Agatha Christie was shrouded in mystery. However, budding screenwriters are now about to come face to face – or should I say AI to AI – with her for the first time. BBC Studios is working with Agatha Christie Limited to create a writing course for the BBC Maestro platform that will led by an artificially-generated Christie. The Hercule Poirot and Miss Marple creator’s great grandson James Pritchard, who looks after her estate, attended a posh event at London’s Claridge’s hotel, where the project was announced. It’s the latest example of how AI is changing content, and...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is now being used to customize and optimize all manner of content that puts wind in the sails of films and series, from trailers to key art and posters and everything in between.

Deadline’s recent investigation into AI-enabled fake movie trailers caused a stir and YouTube quickly turned off ad revenue for two of the channels monetizing them. Meanwhile, AI and algorithm-based tools are being used by agencies that are creating legit trailers, promos and materials for streamers, studios and broadcasters. One such agency is Once Upon a Time, which has garnered awards for its work on movies including Venom and series including The Crown.

It uses Dragonfly AI, originally developed by academics in...