- Born
- Birth nameRaja Jastina Adlina binti Raja Arshad
- Nickname
- Jastina
- Raja Jastina Arshad, is Head of Astro Shaw, Malaysia's leading film studio and Vice President of Malay Nusantara Business, Astro. As Head, she oversees Film, Premium content and content strategy of Malay Nusantara Business as well as its digital brands. Her portfolio includes fronting Astro's Pay Per View / TVOD Business, On-air Talent Management and Film Distribution & Marketing division.
Over her 13 years at Astro Shaw and Nusantara, Raja Jastina Adlina Raja Arshad has driven children's educational content and the Astro Go Beyond campaign, which encouraged posting positive acts online. Today she spearheads the studio, which has produced six of the all-time top ten highest-grossing Malaysian films. Jastina led the distribution of the much-lauded The Garden of Evening Mists (2019) (2019) and M for Malaysia (2019) (2019), a documentary about the country's 2018 general election.
Raja Jastina has over 17 years of corporate, marketing and creative experience. In 2011, she managed the rebranding efforts of Astro. In response to the challenges posed by Covid-19 pandemic in 2020, Raja Jastina fronted the First Run Film initiative, transforming Astro First to Malaysia's largest home cinema and providing an innovative business continuity solution for the local film producers.- IMDb mini biography by: Tatler Asia
- ParentsRaja Arshad Uda
- RelativesRaja Jesrina Raja Arshad(Sibling)
- The reason I am where I am is because of the role models I had in my life. My father, Raja Tan Sri Arshad Tun Uda, is one of them. He always taught us to do the best we can, no matter how small the task. Back in the day, even when I would take minutes for the bosses, I made sure they were the best minutes. I believe that if you put your best into anything you do, there will be no regrets. So, no matter how small that thing is, do the best you can. That's a key thing I've learnt from my father.
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