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Deepika Padukone’s 82°E, Sonam Kapoor’s Rheson & Most Celebrity Brands In Loses! (Photo Credit – Instagram)

There’s a huge curiosity around celebrity-owned brands. Alia Bhatt owned Ed-a-Mamma was showing humungous growth, and she smartly sold it to Reliance Retail. Katrina Kaif’s Kay Beauty is also enjoying impressive returns. But Deepika Padukone, Virat Kohli, and Shahid Kapoor haven’t been as smart entrepreneurs. Their ventures are facing loses. Below is the 2024 report card with a detailed analysis.

Storyboard 18 has conducted a study on celebrity-owned brands. While most rely on their star powers to attract the masses, unfortunately, the results haven’t been very favorable. The majority of the business ventures in the fashion, skincare, and lifestyle section are currently at a loss.

Kay Beauty by Katrina Kaif to grow by 62%

Katrina Kaif may not be very active in Bollywood, possibly because she’s busy focusing on her successful makeup brand,...

In an exciting cross-cultural celebration of beauty, poised to make waves in the world of makeup, Indian Actor & Entrepreneur Katrina Kaif has announced a digital association with Global Beauty Mogul, Huda Kattan. This partnership offers fans an exclusive look into their makeup routines, personal and entrepreneurial insights and the inspiration behind creating their iconic beauty brands.

In an intimate conversation, Katrina Kaif and Huda Kattan explore their entrepreneurial journeys and the inspirations behind building their business empires. They share insights into their passionate communities of Kay Beauty and Huda Beauty fans around the world. Viewers will also see them trying out each other’s signature products and exchanging tips and techniques. This association provides a fresh perspective, highlighting how both brands are challenging the societal perceptions of beauty.

Additionally, Katrina Kaif and Huda Kattan explore the evolving landscape of beauty standards and the impact on individual expression. Katrina highlights the...

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Hollywood hairstylist Jen Atkin is known for creating effortless looks for Kendall Jenner, Hailey Bieber and other stars, and now she’s sharing her expert tips on her new MasterClass series that launched today.

The online learning platform recently added the Ouai haircare founder and power stylist Karla Welch to its starry lineup of instructors across fashion, beauty, film and TV, music, business, science, food, politics and other industries.

Totaling nearly four hours, the Dyson hair ambassador‘s Sessions by MasterClass course teaches viewers how to identify their hair type, texture and porosity and how to style and care for different tresses. The six-part curriculum demonstrates three hairstyles each for wavy, straight and curly hair, and lessons are led by Atkins and fellow Mane Addicts hairstylists, including...

Exclusive: Eva Longoria is launching a new slate of podcasts—both scripted and unscripted—in collaboration with iHeartMedia‘s My Cultura Podcast Network.

Among the three new projects are a mix of scripted and unscripted projects that furthers My Cultura’s dedication to celebrating and elevating Latinx voices and stories from content creators like Longoria.

Launching on March 31 is the scripted series Connections With Eva Longoria, which promises to take listeners back to what makes us uniquely human—our desire to authentically connect with others. Longoria and her guests will tackle complex topics including spirituality, money, romance, food, politics, and parenting. Jay Shetty, Huda Kattan, Dr. Shefali Tsabary, Elsas. Marie Collins, are among the confirmed guests with more to be announced in the future.

The scripted project Sisters of the Underground—slated for Summer 2022—follows the true story of Las Hermanas Mirabal, the Mirabal Sisters. Executive produced by Longoria and Dominican actress Dania Ramirez,...

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National Lipstick Day is July 29, but the date has only been an official marketing holiday since 2016, when blogger-turned-entrepreneur Huda Kattan apparently bought the name. Long before the clever calendar addition, beauty buffs have been swiping pigments onto their puckers for thousands of years, and the earliest record of crimson-painted lips dates back to the Sumerian queen Schub-ad, who created her own shade with crushed red rocks and a white lead base.

While most modern-day makeup mavens might stop short of being ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.

National Lipstick Day is July 29, but the date has only been an official marketing holiday since 2016, when blogger-turned-entrepreneur Huda Kattan apparently bought the name. Long before the clever calendar addition, beauty buffs have been swiping pigments onto their puckers for thousands of years, and the earliest record of crimson-painted lips dates back to the Sumerian queen Schub-ad, who created her own shade with crushed red rocks and a white lead base.

While most modern-day makeup mavens might stop short of being ...

Selena Gomez's cosmetics company Rare Beauty is taking the high road. The pop star's newly released makeup line has been the talk of the town since its official release earlier this month. Beauty vloggers like Manny Mua, Nikkie Tutorials and Huda Kattan have tested the numerous products on their respective YouTube channels, with mostly positive reviews.  However, YouTuber Patrick Starrr's video is getting a lot of attention for all the wrong reasons.  In his Sept. 6 video, the vlogger took viewers through the products he received in the Rare Beauty PR package, explaining his thoughts on the quality of the makeup as he applied it. While...

The new Quibi TV series "About Face" stars supermodel/actress Rosie Huntington-Whitely ("Mad Max: Fury Road"), exploring the entrepreneurship that built the beauty empires of Emily Weiss, Huda Kattan, Jen Atkin, Kylie Jenner, Pony Syndrome and Sir John:

"...from tenacity to triumph, Rosie Huntington-Whiteley...

"...tracks the trajectories of the artists...

"...who shape tastes and blaze trails..."

Click the images to enlarge and Sneak Peek "About Face"...

One of the biggest beauty vloggers on YouTube, Dubai-based Huda Kattan, has been added to the lineup for the first-ever VidCon gathering in Abu Dhabi.

Kattan will be joined by her sister and business partner, Mona Kattan, at the convention, where the duo will be hosting The Huda Beauty Pitch Fest.. The event will see the sisters provide support and mentorship to one lucky beauty entrepreneur -- who will also take home $6,000 to launch their own business, (which is the exact sum that Kattan had when she launched her company).

The event is being sponsored by Hb Investments, the investment arm of Huda Beauty, and a seed round accelerator that invests in startups and consumer-led businesses. Huda Beauty also comprises the eponymous color brand, fragrance company Kayali, and a nascent skin care line called Wishful.

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Facebook Watch has canceled two of its shows amid a scaling back of its scripted content.

Both “Limetown” and “Sorry For Your Loss” have been canceled after their first and second seasons respectively, Variety has confirmed.

Based on the podcast of the same name produced by Two Up, “Limetown” followed Lia Haddock (Jessica Biel), a journalist for American Public Radio, as she unravels the mystery behind the disappearance of over 300 people at a neuroscience research facility in Tennessee.

Biel executive produced via her Iron Ocean Productions banner alongside Michelle Purple. Endeavor Content served as the studio. Zack Akers and Skip Bronkie, creators of the “Limetown” podcast, wrote and also executive produced. Midnight Radio’s Josh Appelbaum, André Nemec, Jeff Pinkner and Scott Rosenberg were all executive producers, with Adrienne Erickson producing.

While “Sorry For Your Loss” centered on Elizabeth Olsen’s character Leigh, a recent widow, as she struggles to...

With ?giant? Usain Bolt gone, heir-apparent Yohan Blake and World 100m and 200m stalwart of Jamaica who landed in India earlier this week caught up with leading actress, Jacqueline Fernandez on her set today.

Also read:?Jacqueline Fernandez opens up on hardest part of her journey in Bollywood

The duo who hit it off instantly were seen engaging in a freewheeling conversation on entertainment and fitness. Blake played complete sport as Fernandez taught him a few Bollywood dance steps and helped him experiment with some local Mumbai gourmet. Joining them on the set was Salman Khan.

Hailed as an influential public figure in India, Jacqueline Fernandez turned host for international pop sensation Katy Perry and Amanda Cerny on their recent visits to India and the actress shares a great equation with global influencers like Lilly Singh and Huda Kattan. Jacqueline will be seen next in Netflix Original, titled Mrs. Serial Killer.