Snap has hired a top advertising executive from Microsoft to oversee its ad sales across the U.S., Canada and Latin America.
Rob Wilk was most recently the corporate vp for Microsoft Advertising, where he oversaw a team of nearly 2,000 employees and a division where annual revenue crossed $10 billion. Prior to his eight-year career at Microsoft, Wilk held advertising roles at Foursquare and Yahoo.
At Snap, Wilk will lead ad sales for the Americas in the newly created role of president of Americas. Based in New York, Wilk will report up to Snap COO Jerry Hunter.
“Rob came to us through an extensive search across the industry for many months, and we could not be more thrilled to welcome him to Snap,” Hunter said in a memo to staff. “We were impressed not only with Rob’s hands-on experience building a large and growing advertising business, but also his approach...
Rob Wilk was most recently the corporate vp for Microsoft Advertising, where he oversaw a team of nearly 2,000 employees and a division where annual revenue crossed $10 billion. Prior to his eight-year career at Microsoft, Wilk held advertising roles at Foursquare and Yahoo.
At Snap, Wilk will lead ad sales for the Americas in the newly created role of president of Americas. Based in New York, Wilk will report up to Snap COO Jerry Hunter.
“Rob came to us through an extensive search across the industry for many months, and we could not be more thrilled to welcome him to Snap,” Hunter said in a memo to staff. “We were impressed not only with Rob’s hands-on experience building a large and growing advertising business, but also his approach...
- 3/27/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Reeling from an advertising slowdown and a grim economic environment, Snapchat parent Snap Inc. is laying off about 1,600 workers, or about 20 of its workforce.
The dramatic cuts follow a series of grim financial reports, which sent the company’s shares plunging in recent months. Snap stock bounced up as much as 15 on the layoff news in early trading, reaching 11.55.
Among the business areas the company will be pulling back from amid the cutbacks is company-funded original content. Snap will instead turn its focus to content from partners and creators. It will also shift its “minis” and games efforts into “maintenance mode,” representing a “substantially reduced investment.” It is also ditching a flying drone camera, Pixy, and trim other hardware investments, as well as winding down stand-along apps Zenly and Voisey.
The company estimates a 500 million reduction in its annualized cash cost structure as a result of the cuts. In a memo to employees,...
The dramatic cuts follow a series of grim financial reports, which sent the company’s shares plunging in recent months. Snap stock bounced up as much as 15 on the layoff news in early trading, reaching 11.55.
Among the business areas the company will be pulling back from amid the cutbacks is company-funded original content. Snap will instead turn its focus to content from partners and creators. It will also shift its “minis” and games efforts into “maintenance mode,” representing a “substantially reduced investment.” It is also ditching a flying drone camera, Pixy, and trim other hardware investments, as well as winding down stand-along apps Zenly and Voisey.
The company estimates a 500 million reduction in its annualized cash cost structure as a result of the cuts. In a memo to employees,...
- 8/31/2022
- by Dade Hayes
- Deadline Film + TV
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