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While Twitch lost some market share this year to competitors like YouTube and Kick, it’s still far and away the most popular streaming platform. In Q3, it was home to a whopping 85% of unique streaming channels—meaning that if someone went live during those three months, chances are Twitch was their home platform.

And Twitch’s annual Recap, which just debuted to a more positive community reception than some other hugely anticipated annual wrap-ups, includes data showing that new streamers continue to choose it as the place where they hit “Go Live.”

According to Twitch, 9.51 million new streamers broadcasted on its platform for the first time in 2024. To put that in context, Twitch on average saw 7.3 million individual streamers go live per month throughout the year, per Twitch Tracker. Clearly, not all those first-time streamers have continued on to be regular broadcasters, but the data available doesn’t tell...

If you’re reading this, chances are emilycc is live on Twitch right now.

We recently wrote about how, in the current creator industry paradigm, streamers seem to always be upping the ante, putting on bigger and bigger spectacles in an effort to grab more and more eyeballs. There’s perhaps no better example than Kai Cenat, who’s on day 27 of “Mafiathon 2,” a monthlong, 24/7 subathon that’s so far featured celebrity guests like Snoop Dogg, Serena Williams, Bill Nye, Soulja Boy, Chris Brown, Sza, and Lizzo.

The subathon has already snagged Cenat the new record for highest number of simultaneous Twitch subscriptions: 500,000+. He and VTuber Ironmouse have been trading that record back and forth with their respective subathons; she set it at over 321,000 during her own 30-day 24/7 stream in September, beating Cenat’s former record of 306,621, which he set during the first Mafiathon in February 2024.

Now, Cenat’s raised...

Marvel's anthropomorphic pig superheo, 'Peter Porker, The Spectacular Spider-Ham", may be sharing the big screen with more more Marvel Comics animal superheroes, including ‘Captain Americat’, ‘Goose Rider”, 'Deerdevil' and 'Nick Furry', Agent Of S.H.E.E.P.’ :

Created by Tom DeFalco and Mark Armstrong, ‘Peter Porker’, the parody of ‘Peter Parker’ in Marvel Comics' "Spider-Man", debuted in "Marvel Tails" (1983)…

...followed by a Star Comics' 17 issue bi-monthly series titled "Peter Porker, the Spectacular Spider-Ham", written by Steve Skeates:

"...'Peter Porker' was born a spider named 'Peter'. He resided in the basement lab of 'May Porker'...

"...an animal scientist who created the world's first atomic powered hairdryer...

"...hoping that the introduction of nuclear fusion into America's beauty salons would revolutionize the hair care industry.

"After dousing her head with water and activating the dryer, May accidentally irradiated herself...

"...and in a fit of delusion, bit Peter, who then...

Back in August, we wrote about TikTok‘s then-newly-launched Spotlight feature, a suite of tools that was designed for film and TV studios to tap into its user base and encourage sales of things like tickets and streaming service subscriptions. It tested elements of Spotlight with Dune: Part Two and House of the Dragon, but now, thanks to Sony‘s third Venom film, The Last Dance, we have a concrete example of Spotlight in action–and it just set a new record for TikTok.

To promote The Last Dance, Sony’s marketing team decided to run with Marvel fans’ appetite for easter eggs. It set up a Spotlight campaign where people who commented specific words on videos posted by the official @venommovie account would unlock unique animations. Comment “Venom,” for example, and a little animated Venom head would pop up in the center of the app screen with one of...

Sailor Moon Cosmos, recently released on Netflix, not only brings the final arc of Naoko Takeuchi's manga to screens worldwide but also features villains omitted from the 90s anime altogether. The arc's main villain, Sailor Galaxia, uses special bracelets to corrupt and dispatches them to destroy the Sailor Guardians and steal their Star Seeds. These dark Sailor Guardians are some of the deadliest adversaries Sailor Moon has ever faced, and one by one they eliminate her friends and allies.

Half of Galaxia's warriors are Sailor Animamates, women from across the galaxy whose home planets were destroyed by Chaos and are now controlled by Galactica Bracelets. They kill the Sailor Guardians of their planets and assume their power in service of harvesting Star Seeds for their master. The other half are true Sailor Guardians who have lost their way and will do anything to secure their own peace, no matter who they hurt.

When you think of a world-famous Twitch streamer, there’s likely to be a couple of obvious details. They’re probably playing video games in a bedroom or living space filled with neat props and toys. Maybe they’re roaming the streets or at Irl events, speaking to fans or pulling pranks. But one thing is clear about streamers: they’re all people. Their accessibility and humanity are often their greatest appeal. More raw and real than traditional celebrities, streamers are supposed to be relatable — or at least, they’re perceived that way.

Kai Cenat is one of the most popular Twitch streamers in the world. The American social media personality has been consecutively awarded the Streamer of the Year Award in 2023 and 2024. The personality has been on the top of the charts in the list of most-subscribed Twitch streamers of all time until a VTuber edged past him.

Kai Cenat is the 5th most followed streamer on Twitch. | Credit: YouTube/Kai Cenat.

Despite being beaten by a virtual content creator, the 23-year-old streamer showed unfathomed appreciation for the most subscribed content creator now on Twitch. This adorable gesture from this huge stream sensation has won the hearts of many.

Kai Cenat Shows Appreciation for Ironmouse Kai Cenat gives a humble reaction after his record is broken. | Credit: YouTube/Kai Cenat.

So far, it has been the reign of Kai Cenat on one of the most popular streaming services in the world, Twitch.

Ironmouse is now Twitch‘s most-subscribed-to streamer ever. During her latest subathon raising money for the Immune Deficiency Foundation, the VTuber soared past Kai Cenat‘s 2023 record of 306,621 subscribers to more than 321,000–and that number’s still going up.

Ironmouse, who’s one of the world’s top VTubers and has amassed more than 2 million followers on Twitch, was live for 30 days straight to make this number happen. It’s her third year hosting a subathon for the Immune Deficiency Foundation, and each year, she’s broken subscription records. During the first subathon in March 2022, she became Twitch’s most-subscribed-to female streamer, beating kkatamina‘s record of 76,623 subscribers with a final total of 171,818.

A year later, in July 2023, she broke her own record, bringing in 205,488 subscribers and reaffirming her place as Twitch’s most-subscribed-to female streamer.

With this latest record, though, she’s now the top streamer across all of...

Fandoms are one of the most powerful forces in content creation. YouTube‘s latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.

YouTube says the creator industry is particularly conducive to the birth and growth of superfan communities because creators are often making content about things they themselves are fans of, from Minecraft to miniature rockets to manicures.

“[Creators] are experts in how to foster fandom online because, as fans, they know what fans want, and as creators, they know how to use the technology and platforms available to them,” YouTube says.

One of the platforms available to them is Youtooz, a merch company that turns over $40 million a year by teaming up with creators to produce figurines and other unique collectibles aimed at passionate fans.

The third annual edition of the Streamer Awards will celebrate the biggest stars on platforms like Twitch, Kick, and YouTube. In a Twitch stream, Streamer Awards organizer QTCinderella announced the 2024 nominees and revealed that Pokimane will co-host the show alongside her.

Across the 28 Streamer Awards categories, five creators earned three nominations apiece: Record breaker Kai Cenat, gamer Quackity, Rainbow Six Siege player Jynxzi, multiplatform star CaseOh, and Otk member Extra Emily. Four of those three-time nominees are up for the Streamer of the Year prize. The creator joining Cenat, Quackity, Jynxzi, and CaseOh in that category is VTuber Ironmouse.

Extra Emily will not be up for Streamer of the Year, but her presence at the 2024 Streamer Awards will not be limited to her three nominations. She will be one of the event’s three red carpet hosts, joining Will Neff and CDawgVA. Floor coverage will be provided by AustinShow. To produce the Streamer Awards,...

In the realm of gaming, few have accomplished as much as streamer Ironmouse has without ever actually revealing their name. As a Puerto Rican singer and VTuber, she’s taken Twitch by storm as the platforms most followed and subscribed to VTuber, all while wearing the guise of her virtual persona, an anime-esque demon queen with a perky demeanor.

On top of amassing a rabid community and accolades — including winning “Best VTuber” and “Content Creator of the Year” at The Game Awards 2023, she’s also led philanthropic efforts to raise...

The inaugural VTuber Awards took place on December 17 and attracted attention across the Twitch community. Filian, the show’s VTuber emcee, drew a peak audience of 38,417 as she hosted a celebratory night on her Twitch channel.

The VTuber Awards included 25 categories, ranging from “VTuber of the Year” to “Most Chaotic VTuber.” Ironmouse, who has innovated the VTuber business while breaking viewership records on Twitch, won the top prize. She was also voted “Miss VTuber”. Other winners included Shylily and the VTuber organization Hololive.

Filian hosted the show from a green box at WePlay Studios, the production company that put on The VTuber Awards alongside Mythic Talent. To the thousands of viewers watching Filian’s stream, her VTuber avatar appeared to be standing in the middle of a gigantic, three-dimensional virtual arena.

The first edition of The VTuber Awards was a palpable hit. According to Streams Charts, the five-hour broadcast rolled...

Ironmouse has snagged a first-of-its-kind sponsorship deal with gamer tech company Razer. She hopes it’s a sign that more and more brands will be open to major partnerships with VTubers.

As part of the deal, Ironmouse – who is the most-followed English-language VTuber on Twitch, a founding member of VTuber talent group VShojo, and just became the first VTuber to win Content Creator of the Year at the annual Game Awards – is introducing a revamp of her bright and bubbly demon-girl model, featuring a pink, cat-ear Razer headset.

When her new model isn’t wearing the headset, it’ll appear behind her as she’s streaming. Razer branding will also appear across her channel. With over 1.8 million followers, that’s a lot of potential eyeballs. The real version of the headset her model is wearing is for sale on Razer’s website.

Ironmouse tells Tubefilter that Razer was a natural...

Ironmouse has beaten her own record and cemented herself as Twitch‘s most subscribed to female streamer–and most subscribed to VTuber.

The streamer (who began broadcasting 2017 and is a founding member of VTuber talent group VShojo) just peaked at 172,093 active subscriptions, beating her March 2022 peak of 171,818, per Dexerto.

Both that previous peak and this one were reached during subathons. Ironmouse’s current monthlong subathon began June 1 and is raising awareness and money for the Immune Deficiency Foundation. It’s a cause close to her: she has a form of primary immunodeficiency called common variable immune deficiency (Cvid).

“We did it bros,” Ironmouse tweeted about surpassing her previous peak. “We crushed last year’s record! I love you guys! Thank you for all the incredible support and thank you for watching! Today has been a magical day!”

According to TwitchTracker, Ironmouse’s surge in subs potentially makes her the most...

For the second year in a row, Yuletide carols will come to Twitch thanks to QTCinderella. She is the organizer of a Christmas concert that will feature performances from a cast of streaming stars.

QTCinderella (real name Blaire) will host the festive stream on her Twitch account at 9 Pm Et on December 2. The self-proclaimed “compulsive event organizer” put together a Christmas event last year and invited Fuslie, LilyPichu, and others to sing their favorite Christmas carols. She capped off the night by performing ‘Baby It’s Cold Outside’ with her boyfriend Ludwig.

The 2022 edition of A Very Qt Christmas promises to be “a Christmas show you won’t soon forget,” according to a trailer shared on QTCinderella’s Twitter page. The stream will deliver “vocal and thespian skills” from an all-star cast of influencers, including most-watched female streamer Amouranth, leading VTuber Ironmouse, and professional scrooge HasanAbi. Many of the performers...

Take a look @ Marvel's "Peter Porker, The Spectacular Spider-Ham", featured in comic books, animation and video games, following the character's debut in Marvel's Star Comics' collector's one-shot "Marvel Tails" #1 (1983), now selling in Nm at 500 (usd) each:

Created by Tom DeFalco and Mark Armstrong, the parody of Marvel Comics' "Spider-Man", debuted in "Marvel Tails"...

...followed by a Star Comics' 17 issue bi-monthly series titled "Peter Porker, the Spectacular Spider-Ham", written by Steve Skeates:

"...'Peter Porker' was born a spider named 'Peter'. He resided in the basement lab of 'May Porker'...

"...an animal scientist who created the world's first atomic powered hairdryer...

"...hoping that the introduction of nuclear fusion into America's beauty salons would revolutionize the hair care industry.

"After dousing her head with water and activating the dryer, May accidentally irradiated herself...

"...and in a fit of delusion, bit Peter, who then found himself transformed into an anthropomorphic swine much like May Porker herself.

The latest swath of data from the streaming industry confirms a truth that many creators already knew: If you want to become a star on a platform like Twitch or YouTube Gaming, it helps to be male.

According to a new report from Stream Hatchet, 99 of the top 100 streamers are men. The only woman to crack that ranking was Kaitlyn Siragusa, who has attracted 5.7 million Twitch followers with the seductive streams on her Amouranth channel. Stream Hatchet's findings confirm opinions that have been expressed by streamers of all genders. Earlier this year, popular creator Mizkif suggested that women have an easier time breaking out on Twitch, but they eventually run into a "glass ceiling" that limits the growth of their channels.

The male-dominated nature of the streaming industry's upper echelon is only becoming more pronounced. The June 2022 State of the Stream report, published by StreamElements, reveals that men are breaking...

Ironmouse is already the most-subscribed female streamer on Twitch, but the Puerto Rican VTuber continues to achieve new milestones. StreamElements, using data from Rainmaker.gg, has released its ranking of the most-watched Twitch content during February 2022. Across that month, Ironmouse’s content registered the eighth-most watch time among all accounts. Her subscribers, who now number more than 100,000, helped deliver […]

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