London -- MySpace, Vertigo Films, the U.K. Film Council and Film4 have teamed up for a newfangled dual Web-theatrical showing of "Faintheart," a romantic comedy about people who re-enact Viking battles.
On Jan. 27, the Vito Rocco-directed film will be released simultaneously free of charge for one day in cinemas and online. It will be available for sale on DVD on Feb. 2.
At the core of the plan, MySpace, together with developer Third Eye Labs, has created the U.K.'s first theatrical Web screening, which will allow MySpace fans to decide in which towns the film is shown.
"Faintheart" followers will be able to enter their postcode at MySpace.com/faintheartthemovie and vote to select the locations in the U.K. that would screen the film Jan. 27. On the same day, "Faintheart" also will stream for free on the MySpace page.
"In 'Faintheart' we have created...
On Jan. 27, the Vito Rocco-directed film will be released simultaneously free of charge for one day in cinemas and online. It will be available for sale on DVD on Feb. 2.
At the core of the plan, MySpace, together with developer Third Eye Labs, has created the U.K.'s first theatrical Web screening, which will allow MySpace fans to decide in which towns the film is shown.
"Faintheart" followers will be able to enter their postcode at MySpace.com/faintheartthemovie and vote to select the locations in the U.K. that would screen the film Jan. 27. On the same day, "Faintheart" also will stream for free on the MySpace page.
"In 'Faintheart' we have created...
- 11/19/2008
- by By Ralf Ludemann
- The Hollywood Reporter - Movie News
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