In September, TikTok officially opened up its Shop platform in the U.S. On TikTok Shop, consumers can browse items they’ve seen in videos while also claiming incredible deals on imported goods from China.
TikTok Shop’s U.S. arrival took nearly a year to go from the initial testing phase to the wide rollout. Now that the long-awaited ecommerce hub has made its Stateside debut, vendors and buyers are sharing their first impressions. Reactions have been mixed: Some vendors are seeing sales boosts thanks to the platform, but they’ve also encountered technical glitches and competed with snake oil salespeople who are hawking pseudoscientific products within the TikTok community.
Let’s start with the good. A report in Modern Retail collected TikTok Shop data from several sellers, including cosmetics brand Bk Beauty. The Co-Founder of Bk Beauty, Paul Jauregui, told Modern Retail that Shop sales have delivered a...
TikTok Shop’s U.S. arrival took nearly a year to go from the initial testing phase to the wide rollout. Now that the long-awaited ecommerce hub has made its Stateside debut, vendors and buyers are sharing their first impressions. Reactions have been mixed: Some vendors are seeing sales boosts thanks to the platform, but they’ve also encountered technical glitches and competed with snake oil salespeople who are hawking pseudoscientific products within the TikTok community.
Let’s start with the good. A report in Modern Retail collected TikTok Shop data from several sellers, including cosmetics brand Bk Beauty. The Co-Founder of Bk Beauty, Paul Jauregui, told Modern Retail that Shop sales have delivered a...
- 10/5/2023
- by Sam Gutelle
- Tubefilter.com
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