A groundbreaking film that will be released in 2025 tries to show how consumer culture has changed society and the environment. The movie, “You Need This,” is directed by Adam McKay, who was nominated for an Oscar. It looks at how modern capitalism has deeply changed people’s behavior.
The documentary, which Zdf Studios bought to be shown worldwide, follows consumer society from its start in the United States in the 1950s to where it is now. Ryan Andrej Lough directed the movie, which includes talks with scientists Adam Haar-Horowitz, Nana Kwame Adjei-Brenyah (author), and Juliet Schor (economist).
“It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fuelling consumerism,” McKay says. The director of the video says that even though the results are serious, they also show that people are becoming more aware of the bigger effects of consumption.
The documentary, which Zdf Studios bought to be shown worldwide, follows consumer society from its start in the United States in the 1950s to where it is now. Ryan Andrej Lough directed the movie, which includes talks with scientists Adam Haar-Horowitz, Nana Kwame Adjei-Brenyah (author), and Juliet Schor (economist).
“It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fuelling consumerism,” McKay says. The director of the video says that even though the results are serious, they also show that people are becoming more aware of the bigger effects of consumption.
- 11/14/2024
- by Naser Nahandian
- Gazettely
After tackling climate change in his Oscar-nominated political satire “Don’t Look Up,” filmmaker Adam McKay has produced “You Need This,” a thought-provoking documentary explores consumerism and hyper-capitalism.
Directed by Ryan Andrej Lough (“Entertainment”), “You Need This” is produced by McKay and Staci Roberts-Steele via Yellow Dot Studios; Isidoor Roebers and Lea Fels at Scenery, a joint venture with Banijay Benelux; and Tyler Owen and Cecilia Butler with Hôtel Motion Pictures.
Zdf Studios’ Off the Fence has acquired the premium documentary for worldwide rights across streaming, digital and broadcast platforms, for an anticipated 2025 premiere.
“You Need This” charts how consumerism emerged from the “unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviours. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being,” reads the synopsis.
The doc features...
Directed by Ryan Andrej Lough (“Entertainment”), “You Need This” is produced by McKay and Staci Roberts-Steele via Yellow Dot Studios; Isidoor Roebers and Lea Fels at Scenery, a joint venture with Banijay Benelux; and Tyler Owen and Cecilia Butler with Hôtel Motion Pictures.
Zdf Studios’ Off the Fence has acquired the premium documentary for worldwide rights across streaming, digital and broadcast platforms, for an anticipated 2025 premiere.
“You Need This” charts how consumerism emerged from the “unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviours. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being,” reads the synopsis.
The doc features...
- 11/14/2024
- by Elsa Keslassy
- Variety Film + TV
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