Nic Reader
- Camera and Electrical Department
- Director
- Producer
As the CEO and Head Creative at Format, as well as Director on most commercial projects, Nic Reader combines visionary leadership with a bold, creative approach. His experience in the short film industry has honed his ability to overcome technical challenges, while his creative expertise has led him to direct branded content and TV spots for major brands like Coca-Cola, White Castle, Boost Mobile, and GoPuff. Nic has collaborated with leading creative ad agencies such as Red Tettemer O'Connell & Partners, Pavone Marketing, and Merkley + Partners. He fosters a strong sense of collaboration, ensuring smooth communication and synergy between client, cast, and crew on every project.
