AOL believes keeping up with the news doesn’t have to hog your entire morning routine. The media company has released a morning news segment called Rise, aimed at viewers with busy starts to their days.
Rise news segments are only two minutes in length, released every day on the hour from 6-9 Am Est. A release described Rise segments as “snackable video content to inform, inspire and motivate” viewers as they prepare for the day ahead. The quick news updates are shot live in AOL’s New York City office and hosted by actress and media personality Mari White.
The Rise segments were designed “to align with routines of today’s consumers” based off of AOL’s recent Morning Media Rituals study. This research found 85% of surveyed participants used their smartphones before even getting out of bed. Of this group, 22% check their social media accounts and 12% look for news.
Rise news segments are only two minutes in length, released every day on the hour from 6-9 Am Est. A release described Rise segments as “snackable video content to inform, inspire and motivate” viewers as they prepare for the day ahead. The quick news updates are shot live in AOL’s New York City office and hosted by actress and media personality Mari White.
The Rise segments were designed “to align with routines of today’s consumers” based off of AOL’s recent Morning Media Rituals study. This research found 85% of surveyed participants used their smartphones before even getting out of bed. Of this group, 22% check their social media accounts and 12% look for news.
- 1/26/2015
- by Bree Brouwer
- Tubefilter.com
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