Ronnee Sass, a veteran entertainment executive known for her upbeat personality and masterful publicity campaigns for Warner Bros. and other studios, died on March 20 in Los Angeles. She was 72.
Her death, after a long battle with leukemia, was confirmed by her husband Evan Diner.
Sass joined Warner Home Entertainment in 1995 and was named vice president of publicity and promotion for the theatrical catalog division of Warner Bros. Home Entertainment in 2006 during a period when DVD sales often surpassed theatrical grosses. At one point, Ms. Sass noted at an industry event that a year’s publicity for Warner classic titles in 2006 had an advertising equivalent value of nearly $100 million.
Sass was instrumental in the development and execution campaigns of Wbhe’s tentpole classics including “Citizen Kane,” “The Wizard of Oz,” “Gone with the Wind,” and “Casablanca,” to “Singin’ in the Rain,” “My Fair Lady,” “Blade Runner,” “A Clockwork Orange,” “Unforgiven,” “Superman,...
Her death, after a long battle with leukemia, was confirmed by her husband Evan Diner.
Sass joined Warner Home Entertainment in 1995 and was named vice president of publicity and promotion for the theatrical catalog division of Warner Bros. Home Entertainment in 2006 during a period when DVD sales often surpassed theatrical grosses. At one point, Ms. Sass noted at an industry event that a year’s publicity for Warner classic titles in 2006 had an advertising equivalent value of nearly $100 million.
Sass was instrumental in the development and execution campaigns of Wbhe’s tentpole classics including “Citizen Kane,” “The Wizard of Oz,” “Gone with the Wind,” and “Casablanca,” to “Singin’ in the Rain,” “My Fair Lady,” “Blade Runner,” “A Clockwork Orange,” “Unforgiven,” “Superman,...
- 3/23/2021
- by Umberto Gonzalez
- The Wrap
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