Pep Figueiredo

Pep Figueiredo is an Indian-born content business specialist with a significant career in the digital media industry. He has more than two decades of experience in various fields such as digital, film, television and ad film production. He is known for his work in India, particularly with SonyLIV, where he specialized in creating web series, web shows, branded content and numerous innovations in the digital realm.

Pep has played a key role in developing the digital video content landscape in India, contributing to the growth of platforms like SonyLIV, YouTube, Filmaka, Digiquest, and Culture Machine. He has also served as a jury member for the Emmy Awards and is an international speaker on media and content strategies. Mr. Figueiredo is an author and has written books such as "Evolving Global OTT Landscape," which explores trends and strategies in the global OTT (Over-the-Top) industry. His contributions have been crucial in positioning India's OTT market as a significant player globally. Pep Figueiredo's work has been central to the growth and development of the OTT (Over-the-Top) and digital media landscape in India. He is an industry veteran and proficient in the OTT and new media industries, transitioning from production to media-tech (P2T), and has authored books titled Evolving Global OTT Landscape (2023), The Quadroon (2023), Hotel California (2023), The Gateway to India (2023) also available worldwide on Barnes & Noble & Amazon, to name a few. Mr. Figueiredo is working on creating a system, that proselytizes content in its democratic form by integrating artificial intelligence, an audience vehemence projection apparatus and big data to derive the kind of story-telling a platform clamors for, Pep is an ex-Sony Pictures powerhouse, with more than a decade of experience, post-graduating from Film School, Pep is also a former award-winning digital filmmaker where he had written & directed 15 short films & 2 amateur music videos in a span of 18 months while still in Film School which went on to earn him loads of accolades worldwide. During this he interned as an Assistant Director with Rajshri Films, was the Director of Photography and Film Editor on various short format films, ad films, documentaries and docu-features.

Mr. Figueiredo is a notorious combination of Technique, Creativity and Business Acumen. Pep has Pioneered and Produced content at Sony of the highest calibre for the world to follow. Producing a promotional music video for the Hollywood Blockbuster Passengers (2016), producing Pyar Ishq Rent (2019), creating one of the first cricket shows on digital Sunny Views (2019) with Sunil Gavaskar, Wake Up Your Genius (2019) with Sunil Gavaskar, Fair & Square with Ajay Jadeja, Rochelle Rao & Sahil Khattar (2018), Kaun Banega Crorepati (2019), Filmfare Awards (2016), Producers Guild Film Awards (2015), World Championship Wrestling (WCW 2017), World Wrestling Entertainment (WWE 2017), The Kapil Sharma Show (2015), Family Time with Kapil Sharma (2018), Kapil Se Mil (2015), Undekha Tadka (TKSS 2015), SonyLIV Mini Talkies (2015), LIV2Laugh (2016), LIV Tech (2015), Undekhien Zindagi Ke Crossroads (2018), Kala Ghoda Art Festival's - SonyLIV Dance Festival (2017), LIV Fit (2016) to producing the First Ever Gujarati Web Series Kacho Papad Pako Papad (2017), a Diwali festival related short film titled #Fairstart (2016) for Unicef and even the First Ever set of Virtual Reality 360° music videos (2017) performed live, along with numerous other Short Format Films and Web Shows on SonyLIV. Pep has also produced and directed digital content with the finest entities in the digital realm like Culture Machine (Mumbai), DigiQuest (Hyderabad) to name a few. He also worked on the visual design on the music of the chart topping hit Radio, he was the 2nd Assistant Director on that film. Directed India's First 3D Concert for Lucky Ali (2012). Worked on the Visual Design on the Music of the Global chart-buster Why this Kolaveri Di for the Film 3 (2012), as the Product Integration consultant. Directed an Ad Film for Brand Mahindra Thar (2012). Worked on the Visual Design for HR Muzik on Khiladi 786 starring Akshay Kumar. Directed an Ad film for The Andhra Pradesh Government starring VVS Laxman (2012). Directed 3(nos) Ad films for the Andhra Pradesh Government starring VVS Laxman (2013). Directed 3(nos) Ad films for the Andhra Pradesh Government starring Sania Mirza (2013). What other than this: Worked at Mindshare Fulcrum as the Content Manager for the entire basket of Unilever Brands in India for Films from June 2010 to March 2011. Film Integrations at Unilever included 7 Aum Arivu (Tamil), Anjaana Anjaani (Hindi) - Sunsilk (2010), Break ke Baad - Close Up (2010), Luv Reels - Cornetto (2010), Luv ka the End - Lakme (2011), Mujhse Fraaanship Karoge - Cornetto (2011) and many more on the regional front. Feature Film Integrations Independently include Elaan (2011), Dookudu (2011), Khokababu (2011), Mogudu (2011), Pratibandh (2012), and several others.

Pep Figueiredo hails from India's First Family of Basketball, a family of international sportsmen who have spent their lives with unconditional dedication towards the game of basketball in India. He is grateful to his family for the selfless support and also for instilling discipline above all other values in him.