Nadya Rousseau

Nadya Rousseau, founder, and CEO of the purpose-driven marketing and media company Alter New Media, is a storyteller at heart. From her early days as an actor to her later years as a freelance journalist and multimedia producer, Nadya's passion for narrative has always been the driving force behind her work. Even as she transitioned into the world of digital marketing and business development, she continued to keep her hands in projects as a producer. She has partnered with various clients: trailblazing startups, national corporations, nonprofit organizations, dynamic entertainers, real estate agents, and globally recognized events.

Committed to the belief that "purpose and profit are never mutually exclusive," Nadya pioneered Purposeful Partnership, an innovative approach to publicity. This model fuses nonprofits with for-profits in strategic marketing campaigns. Successful collaborations under her belt include the American Kidney Fund, The Chill Foundation, Dress for Success, and more.

Nadya's expertise in business and marketing has earned her features in prestigious publications like Forbes, CNBC, American Express Open Forum, Voyage LA, and Honeysuckle Magazine. She's also been a significant player in high-impact social media campaigns, such as The Nylon Project's "#Itcanbeyou" initiative, highlighting the homelessness crisis, and the DELL Small Business Pride 2021 campaign.

Outside the hustle and bustle of her business world, Nadya recharges by attending her favorite Orange Theory workouts, savoring a good espresso, or diving into her love for fiction writing.