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Uji City and Kyoto Animation are intrinsically bonded and to celebrate this bond, the two have teamed up for a promotional campaign for the historic city. The collaboration was first announced last October with a visual and since then a 30-second anime commercial for the campaign was released back in March and now the full six-minute anime has been released on Uji City’s YouTube channel. The full animation was originally exclusive to Uji City geographically, only available to those inside the city while sharing their location. Now though, anyone can enjoy the anime short about highlighting the romantic history of the area centered around Murasaki Shikibu’s The Tale of Genji . Uji is one the oldest and most historic towns in Japan with centuries-old locations dotted throughout the area. Uji’s long history is full of war, love, tragedy and more, all dating back to the Heian period and further.

Uji City's full 6-minute animation reveals Kyoto Animation's quality in a short, jazzy adventure. Anime studios like Kyoto Animation often turn their talents towards marketing, as seen in Uji ni wa Monogatari ga Aru. Despite its tourism angle, Uji is an entertaining piece of media showcasing Kyoto Animation's talents.

The YouTube channel for Uji City in Japan released a full version of Uji ni wa Monogatari ga Aru ("Tales Exist in Uji"), which the venerable Kyoto Animation produced. It was originally seen as a 30-second commercial earlier this year. Now, viewers can see the full six-minute animation showing Kyoto Animation's familiar quality animation in a short, Jazzy adventure.

While anime studios are often associated with seasonal TV productions, Uji is a reminder that these studios just as often turn their talents towards promotion and marketing. Thankfully, Uji City has provided a rare glimpse into the rest of the studio's portfolio,...

Uji City and Kyoto Animation have a very strong bond. Not only is Sound! Euphonium , one of the studio’s current flagship anime, set in the area, but it is also where the studio is located, with many of the staff living in and around the city. Because of this bond, the two partnered up for a tourism campaign to highlight the romantic history of the area centered around Murasaki Shikibu’s The Tale of Genji . The campaign was originally announced in October 2023 with a gorgeous visual. Yesterday, a commercial for the town keeping with the same historical context from the poster was brought to life in a way only the staff at Kyoto Animation can. The short 30-second version of the video is available above, but a longer six-minute version will be available inside Uji City from March 9 through location sharing on your smartphone. Related: Uji City Teams up...