News

YouTube has canceled “Escape the Night” after four seasons, ending its longest-running original series, Variety has confirmed. The semi-scripted murder-mystery series was hosted by Joey Graceffa, who presided over the retro mega-collab in which a famous YouTuber got killed off in each episode.

But Graceffa isn’t letting “Escape the Night” fade to black.

In a video posted Tuesday, he said Season 5 of the show was not happening “this year” but he left the door open for the series to return (which would be under different auspices now that YouTube has dropped it). “I don’t know when there will be a Season 5,” Graceffa said, saying it was unable to go forward because Covid-19 production shutdowns.

Graceffa didn’t say that “Escape the Night” was canceled. However, a source tells Variety that YouTube declined to pick up “Etn” Season 5.

In lieu of a new season, Graceffa teased a new interactive...

Kian Lawley and Jc Caylen are stacking the deck for the sophomore season of The Reality House -- a Big Brother-inspired competition series airing on YouTube in which a pack of digital stars are invited to live in a mansion and compete in various elimination challenges, with the winner going home with a cool $50,000.

In the wake of the first season, which garnered 25 million collective views across all episodes, season two will feature: Vine-turned-YouTube star Kenny Knox, controversial vlogger Yousef ‘FouseyTube’ Erakat, No Jumper co-host Lena The Plug, comedic vlogger Ryan Abe, U.K. creator Harrison Webb (whose brother, Anderson, edits the series), beauty vlogger and entrepreneur Manny 'Mua' Gutierrez, Andrea Russett (who also happens to be Lawley’s ex-girlfriend), lifestyle creator Teala Dunn, Instagrammer Taylor Blake, and viral TikTok star Brittany Broski.

Yesterday, Lawley and Caylen -- who are 24 and 27, respectively -- tweeted that they were en route...

The 2019 People's Choice Awards is welcoming the next generation of super stars!  Your favorite social media influencers, beauty gurus and content creators are being celebrated in a big way during tonight's PCAs. With two separate categories dedicated to honoring the Social Star and Beauty Influencer of 2019, dozens of the internet's biggest names have taken a quick break from updating their Instagram Stories and filming makeup tutorials to give some love to the millions of fans who helped launch their careers.  Attendees included David Dobrik, Tana Mongeau, Rachel Levin of Rcl Beauty, Andrea Russett and so many more. And with...

Select Management Group, one of the most illustrious talent management first in the digital space, has added to its roster with figures from the traditional entertainment and sports realm. At the same time, the firm has hired two new managers to round out its staff.

In terms of digital-native talent, Select has signed actress and producer Andrea Russett -- who headlines a flourishing YouTube channel with 3 million subscribers and has also appeared in the feature Mike And Dave Need Wedding Dates and the Snapchat horror flick Sickhouse. Russett also formerly hosted a talk show on Fullscreen’s now-shuttered Svod service titled Apologies In Advance. Additionally, military family vloggers Mel and Shane Datugan (523,000 subscribers) have also joined the Select portfolio, joining Gigi Gorgeous, Tyler Oakley, and LaurDIY.

In sports, Select has signed pro skateboarder and surfer Sky Brown -- who is in the qualifying process to compete for Great Britain in the 2020 Tokyo Olympics.

Officially Pinned, the Fine Brothers Entertainment-owned merch upstart that creates collectible enamel pics in collaboration with top YouTube stars, has announced its latest partner.

The company has teamed with Smosh cast member Noah Grossman on a pin fashioned after an avocado tree. Priced at $12, the pin features an avocado sliced in half with a tree growing out of its pit. The item also has a charitable component: $2 from every pin sold will go directly to water.org -- an international nonprofit that seeks to provide access to safe water and sanitation through affordable financing.

Officially Pinned, which was founded by digital vet Max Benator and Brooklyn-based artist Andrew Shuta, creates its own proprietary pins and also collaborates with top digital stars, including the aforementioned Fine Brothers, Shane Dawson, Sofie Dossi, Trisha Paytas, and Andrea Russett. The company has also launched a number of charitable pins -- to benefit horse...

VidCon has added even more Featured Creators -- who attend the event for free and populate its programming, panels, and meet-and-greets -- ahead of the Viacom-owned video convention's tenth annual gathering in July.

The latest slate of Featured Creators includes: comedy vlogger Brent Rivera, contortionist Sofie Dossi, kids' content guru Roi 'Guava Juice' Fabito, singer-vlogger Trevor Moran, comedian-host Alexis G. Zall, burn survivor and beauty vlogger Shalom Blac, YouTube vet Olga Kay, and Colleen Ballinger -- of 'Miranda Sings' fame. The aforementioned stars -- as well as previously announced Featured Creators and stars hailing from traditional media -- will descend upon the Anaheim Convention Center from July 10 to 13.

Other Featured Creators added to the lineup yesterday include LDShadowLady, Motoki Maxted, Andrea Russett, The Crazy Gorilla, Louie’s Life, Thomas Sanders, Danny Gonzalez, Drew Gooden, Natalie Casanova, Jibrizy, Jaz Saini, Harjit Bhandal, InquisitorMaster, and Rosy McMichael. (You can check out...

YouTube vet and actress Andrea Russett has signed to talent agency Abrams Artists, which reps a slew of digital creators within its alternative programming, digital media, licensing, and branding division.

Russett, who launched her channel more than a decade ago, has amassed 2.9 million subscribers in that time thanks to comedic vlogs like I Tried Cutting My Own Hair and Opening Stuff I Ordered While High. She has subsequently branched out into various acting and hosting projects. Russett appeared in the feature film Mike And Dave Need Wedding Dates, and also starred in and produced Sickhouse -- a horror film that aired on Snapchat. Russett also previously hosted and produced a talk show for Fullscreen dubbed Apologies In Advance.

Russett is managed by Lisa Filipelli and Alex Rocca at Select Management Group.

Visit Tubefilter for more great stories.

That’s right — the eighth annual Streamy Awards are officially here, showcasing the best and brightest in online video. The Streamys, which are put on by dick clark productions and Tubefilter, are being presented this year in partnership with YouTube. So, of course, they’re streaming in full on the awards’ dedicated YouTube channel right now.

Those who tune in will be treated to some of YouTube’s most powerful voices — the winners, yes, but also the hosts and presenters. This year’s Streamys are being hosted by none other than powerhouse creative group The Try Guys, aka Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld, who in June struck out from BuzzFeed to launch their own production studio, 2nd Try LLC.

The Try Guys will be joined by a swath of YouTube sensations and celebrity presenters, including Kalen Allen, BlameItOnKway, Molly Burke, Dobre Brothers, Miles Brown, Sofie Dossi,...

The winners of 24 Streamy Awards were unveiled tonight at the Streamys Premiere Awards at the Broad Stage in Santa Monica. The evening was hosted by BlameItOnKway and Montana Tucker in advance of the 8th annual Streamy Awards, which will be streamed live globally Monday at 9 Pm Et/6 Pm Pt from the Beverly Hilton.

The Streamys honor the best in online video and the creators behind it, bringing together the biggest names in online video for a night of celebration, discovery, and meaningful recognition. 2018 also marks the first ever “Streamys Brand Awards,” in partnership with the Interactive Advertising Bureau, and the second year of “The Purpose Awards @ the Streamys,” which honors individuals and organizations who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact.

Additional categories to be announced Monday include Creator of the Year, Show of the Year,...

The Streamy Awards has added several buzzy creators to its presenter roster, and has also tapped '90s R&B singer Montell Jordan to close out the show with his hit single "This Is How We Do It" -- which, despite being released in 1995, currently counts upwards of 90 million YouTube views.

The eighth annual Streamys, hosted by The Try Guys and airing live exclusively on YouTube on Oct. 22, will welcome comedy star BlameItOnKway, blind vlogger Molly Burke, contortionist Sofie Dossi, Spanish-language beauty vlogger Katie Angel, kid star Annie LeBlanc, vlogger Elle Mills, creator couple Jason Nash and Trisha Paytas, mysterious singer Poppy, vlogger vet Andrea Russett, multi-hyphenate Alyson Stoner, and comedy star Christine Sydelko as presenters. Additionally, The Bachelor's Nick Viall and Olympian Gus Kenworthy have joined this year's lineup, with Kenworthy set to present in the 'Dog Of The Year' category.

They join previously-announced presenters Liza Koshy and Patrick Starrr.

Stand Up To Cancer's sixth biennial telecast on Friday, September 7th (8:00 – 9:00 Pm Et/Pt) has added more names to its star-studded lineup.

Jason Bateman, Beth Behrs, Julie Bowen, Josh Brolin, Kaley Cuoco, Jesse Tyler Ferguson, Max Greenfield, Jon Hamm, Mark Harmon, Sarah Hyland, Adam Klein, Tyler Labine, Diego Luna, Sonequa Martin-Green, Dave Price, Keanu Reeves, Tracee Ellis Ross, Winona Ryder, Jimmy Smits, Eric Stonestreet, Alison Sweeney, Bree Turner, Sofia Vergara and Marlon Wayans are coming together in the fight against cancer. They join an extraordinary list of previously announced participants including Mahershala Ali, Kathy Bates, Katie Couric, Jennifer Garner, Tony Hale, Marg Helgenberger, Ed Helms, Ken Jeong, Marlee Matlin, Matthew McConaughey, Maria Menounos, Jillian Michaels, Trevor Noah, Dak Prescott, Italia Ricci, Rob Riggle, Karla Souza, David Spade and Keith Urban. The telecast will feature three musical performances, one by 25-time Grammy Award winner and activist Stevie Wonder, one...

Stand Up 2 Cancer (SU2C), a biennial telecast that raises money to fund cancer research, is going digital with its first-ever one-hour show on YouTube, Facebook, Twitter, and iHeartMedia's social channels. The hourlong event, dubbed #Up2Us, will precede the telecast on Sept. 7, kicking off at 7 p.m. Et.

And for its inaugural digital outing, the SU2C team has tapped a slew of digital heavyweights, including Liza Koshy, Rhett & Link, Hannah Hart, and Andrea Russett. The digital show, produced by live content company Telescope, will look back at SU2Cs 10 years of impact and rally the next generation of supporters, according to a release. It will be hosted by actors Max Greenfield, Tyler Posey, and Brenda Song -- each of whom has been personally impacted by the disease.

Visit Tubefilter for more great stories.

Today, Stand Up To Cancer (SU2C), a division of the Entertainment Industry Foundation, announced “It’s #Up2Us: Stand Up To Cancer | The Digital Live Show,” a one-hour standalone digital event that will stream on Facebook, Twitter, and YouTube from the Barker Hangar in Santa Monica at 7:00 Pm Et / 4:00 Pm Pt on Friday Sept. 7, leading into the 2018 televised roadblock special, which airs live from 8:00–9:00 Pm Et/Pt / 7:00 Pm Ct.

In an effort to empower a new generation to Stand Up To Cancer, this first-of-its-kind show will stream on Facebook, Twitter, and YouTube in a proactive initiative in the fight against cancer. Additionally, the show will be featured across iHeartMedia’s multiple social platforms. It’s #Up2Us: Stand Up To Cancer | The Digital Live Show will be co-hosted by Max Greenfield, Tyler Posey, and Brenda Song, and feature influencers and stars from digital, TV,...

Stand Up To Cancer will kick off its biennial fundraising special with its first live digital pre-show on Facebook, Twitter, YouTube and iHeartMedia’s social platforms.

Co-hosted by Max Greenfield, Tyler Posey and Brenda Song, #Up2Us: Stand Up To Cancer | The Digital Live Show will begin at 7 Pm Et/ 4 Pm Pt on Friday, September 7, leading into the 2018 televised roadblock special, which airs live from 8-9 Pm Et/Pt / 7 Pm Ct across the Big Four networks and more than 60 other broadcast, cable and streaming platforms. Both will originate from Barker Hangar in Santa Monica.

The hour-long Digital Live Show will feature cancer survivors, influencers and stars from digital, TV, film, and music, including Rhett + Link, Uzo Aduba, Beth Behrs, Paris Berelc, Katie Couric, Hannah Hart, Olivia Holt, Ken Jeong, Liza Koshy, My Nguyen, Teni Panosian, Candice Patton, Andrea Russett, iHeartRadio’s JoJo Wright, Mackenzie and Maddie Ziegler. Additional stars and...

Fullscreen has inked a pact with Japan’s largest cable TV provider, the Sumitomo Corporation, to help launch its first-ever digital venture, AlphaBoat. As part of the deal, Sumitomo -- which owns cable service J:com -- will tap Fullscreen’s wealth of expertise as it makes its inaugural move within Japan’s multi-billion dollar digital media business.

AlphaBoat will serve as a multi-tiered digital network and influencer marketing firm, discovering and representing local talent on platforms like YouTube and Instagram, and connecting them with top brands. The company will also offer talent management, content optimization, and content production facilities. Fullscreen will lend Sumitomo its vast knowledge in the space, and will also develop technology to power the new venture. Fullscreen represents a slew of top stateside creators, including the Dobre Brothers, the Faze Clan, MyLifeAsEva, and Andrea Russett.

Visit Tubefilter for more great stories.

Influencer Marketing isn't slowing down. The current $1+ billion market expected to see a 39% increase in marketing spend in 2018.

With that in mind, we're continuing continuing to talk to those individuals who are doing the deals that directly contribute to the aforementioned dollar figure and growth. We've talked brand integrations with top gaming creator JeromeASF and then picked the brain of YouTube staple Dulce Candy. Now we're venturing behind the scenes to hear from a manager of online video talent.

Alyssa Manning started her managing career at the Multi-Channel Network Fullscreen before leaving the company in 2016 to head digital talent and brand management for Img Artists, which recently rebranded to Two Pillar Management. She represents talent such as Andrea Russett (who is in possession of over 13.4 million social media followers) and Shannon Beveridge (the 2017 winner of the British Lgbt+ Celebrity Rising Star Award).

We talked with Manning about the state of...

Fullscreen has signed a film and television development deal with YouTube star Andrea Russett to create scripted and unscripted projects.

Russett, who counts 2.8 million subscribers on her YouTube channel, previously headlined an interview series called Apologies In Advance on Fullscreen’s eponymous subscription service, which the company plans to shutter next month. Russett tweeted her farewell to Apologies In Advance last month -- the show ran for a total of two seasons -- though it turns out the 23-year-old’s relationship with Fullscreen will live on.

Visit Tubefilter for more great stories.

The brightest stars the online video industry has to offer are out in full force. The 7th annual Streamy Awards, hosted by Jon Cozart, can now be streamed via official broadcast partner Twitter.

The Streamys broadcast can be found at http://streamys.twitter.com; a direct link to the stream can be accessed here. As the awards are handed out, Twitter users will be able to add their input via rolling feed of tweets adjacent to the video player.

Cozart, the creator of the colorful YouTube channel Paint, is the evening's emcee. 17 winners will take home trophies, joining the 24 who earned victories at Sunday night's Streamys Premiere Awards. Several creators who have already secured Streamy wins this year, including DeStorm Power and Smosh Games' Mari Takahashi, will be among tonight's presenters. They'll be joined by a star-studded list of their online video colleagues, including Zach Anner, Gabriel & Jess Conte, Ricky Dillon,...

The trailer has arrived for the second season of Escape The Night -- the Joey Graceffa-starring YouTube Red series, whose premiere episode last year clocked 9.2 million views and 1.1 billion social impressions.

The second season of the series will follow the same whodunit format, except starring a brand new roster of bold-faced influencers, including Liza Koshy, Tyler Oakley, and Jesse Wellens. In the trailer for the semi-scripted project, Graceffa is possessed by an evil sorceress, who invites his friends to a masquerade ball at a fancy estate on his behalf. Co-stars DeStorm Power, Lauren Riihimaki, Gabbie Hanna, Tana Mongeau, Alex ‘Wassabi’ Burriss, Tyler Oakley, and Andrea Russett must solve puzzles and participate in various competitions in order to make it out alive.

Visit Tubefilter for more great stories.

The fifth annual Buffer Festival, a digital film festival and industry-wide convention, will welcome roughly 100 YouTube creators -- including Jon Cozart, Timothy DeLaGhetto, and Andrea Russett -- to Toronto from September 28 through October 1.

Held at the Elgin And Winter Garden Theater Center, the Festival expects 7,000 guests this year. In addition to hundreds of exclusive video premieres from acclaimed YouTube creators, the four-day event will also comprise an Industry Day for executives and a Creator Day for aspiring creators, with workshops, panel discussions, and case studies. Buffer Festival was founded by Canadian creators Corey Vidal, Saskia Vanell, and Corrado Coia in 2013.

Visit Tubefilter for more great stories.

Popular vlogger Joey Graceffa has unveiled the star-studded cast that’s set to headline the second season of his YouTube Red series Escape The Night -- a semi-scripted murder mystery that bowed on the subscription service last June and was renewed in October.

Graceffa and YouTube made the casting announcement on Twitter with an image of participating creators decked out in ultra-glam period attire. (Last season, the series was set in the twenties and centered around a severed head that turned up at a dinner party). This year’s cast includes: DeStorm Power, Lauren Riihimaki, Gabbie Hanna, Tana Mongeau, Jesse Wellens, Alex ‘Wassabi’ Burriss, Tyler Oakley, Andrea Russett, and Liza Koshy.

Visit Tubefilter for more great stories.

A brand-new batch of online stars are getting ready to try and escape!

YouTube sensation Joey Graceffa has returned for a second season of his hit YouTube Red reality competition Escape the Night — and People and it’s sister publication Instant and Entertainment Weekly can exclusively reveal the all-star cast.

In the first season, Graceffa brought together an ensemble of top YouTube stars for a killer dinner party that transported them to a 1920s-era gothic mansion. This season, nine new dinner guests will receive an exclusive invitation, only to discover that all is not what it seems. They find themselves...

Fullscreen’s $5.99 monthly Svod service arrived yesterday on Amazon Channels -- an add-on feature launched in 2015 for Amazon Prime members , who can purchase subscriptions to programming from the likes of HBO, Seeso, Machinima, PBS Kids, and roughly 80 other channels.

A monthly Fullscreen subscription via Amazon Channels will also be priced at $5.99, and will provide access to all of Fullscreen’s original content, including video podcasts from leading influencers like Shane Dawson, Grace Helbig, Tyler Oakley, and Andrea Russett. Fullscreen is also behind Bret Easton Ellis’ directorial debut, The Deleted, as well as feature films like Dirty 30 and Joe And Caspar Hit The Road, which are also headlined by top influencers.

Visit Tubefilter for more great stories.

Fullscreen isn’t slowing down on its quest to build an Svod service for the MTV generation, as the company just announced a slate of seven original series that will arrive on the platform in coming weeks. The personality-driven shows aim to give viewers a glimpse behind the scenes at their favorite creators, including Andrea Russett, Pretty Little Liars star Shay Mitchell, and motivational speaker Lizzie Velasquez.

Russett, for instance, will host a previously-announced talk show dubbed Apologies In Advance -- premiering next Thursday -- in which she will serve up cocktails and dish on relationships and sex with surprise guests. In Shades Of Shay, Mitchell will headline an eight-episode docuseries of sorts that follows her on her next chapter in life after wrapping her hit show. And Velasquez, who was born with a rare congenital disease but rose to fame after speaking out against cyberbullies, will interview guests on...

Fullscreen announced its 2016-17 slate today. Highlights include Bret Easton Ellis-directed The Deleted with Madeline Brewer, Amanda Cerny and Nash Grier, premiering December 4; Magic Funhouse, an adult show about a kids show, featuring Brandon Rogers premiering December 15, and a new weekly talk show with social media star Andrea Russett, premiering early 2017. Other series include Present Tense, featuring Jillian Rose Reed (Awkward), produced by Morgan Spurlock’s…...

Fullscreen is bolstering the content slate for its recently launched subscription service with six original series and the return of Jack & Dean Of All Trades, a comedy in which YouTube creators Jack Howard and Dean Dobbs attempt to hold down temporary jobs after quitting lucrative careers in finance. The second season of that show will bow in 2017.

First off, Andrea Russett will join Fullscreen’s roster of influencer-driven talk shows with an as-yet-untitled series in 2017 in which the YouTube star and actress will serve cocktails, dish on gossip, share relationship and sex advice, and host guests in her 90s-themed basement set. Other Fullscreen talkers include Shane Dawson’s Shane And Friends, Zall Good with Alexis G. Zall, and Not Too Deep with Grace Helbig. Fullscreen also says that it is collaborating on short-form “personality-driven programming” with influencers like Lauren Giraldo, Anna Akana and Brad Gage, Shannon Boodram, Cody Ko, and...

Tonight’s the night. The most illustrious names in digital media have converged upon Los Angeles’s Beverly Hilton hotel for the 6th annual Streamy Awards, which honors the most distinguished online creators and works of the year.

Vine standout King Bach is presiding over this evening’s festivities, which kick off at 9 pm Est/6 pm Pst sharp. And Bach will be joined by a who’s-who of bold-faced names in online entertainment, including presenters Flula Borg, Shay Carl, Gabriel Conte, Philip DeFranco, Yousef Erakat, Brittany Furlan, HolaSoyGerman, Gigi Gorgeous, Joey Graceffa, GloZell Green, Grace Helbig, Jenna Marbles, Jenn McAllister, Tyler Oakley, Logan Paul, Rhett & Link, Andrea Russett, Lilly Singh, Smosh, Superfruit, The Try Guys, and What’s Up Moms.

Visit Tubefilter for more great stories.

Winners were announced tonight for the 6th Annual Streamy Awards, to be live streamed on Youtube October 4 at 6 Pm Pacifici and Hosted by King Bach. Andrea Russett and GloZell Green were also announced as presenters, with New Girl's Lamorne Morris lined up to appear. Honoring online content creators, categories including Actor, Actress, Beauty, Breakout Creator, Comedy, Fashion, First Person, Lifestyle, Snapchat Storyteller and Viner were confirmed, with winner including…...

Kingsley, Jenn McAllister, Tyler Oakley, and Andrea Russett are all taking part in a clever new social campaign urging first-time voters to register and turn up at the polls this Election Day. Spearheaded by the youth-oriented nonprofit Do Something, the campaign is titled Lose Your V-Card and features taglines like, ‘You never forget your first time.’

The campaign will run through Oct. 31. After signing up to receive voter registration info, users will receive personalized ‘V-Cards’ -- or images with their photos and suggestive taglines -- that they can then share across social media. And when participants share voter registration information with friends, they are automatically entered to win a $5,000 scholarship. Do Something says that there are a total of 16.9 million potential new voters this election cycle.

Visit Tubefilter for more great stories.

Digital production company Indigenous Media -- which is behind projects like the Andrea Russett-starring Snapchat horror feature Sickhouse and an incubator initiative with Hunger Games actor Josh Hutcherson dubbed The Big Script, has tapped industry veteran John Zhang as its new Evp of marketing.

Previously, Zhang served as VP of marketing at DanceOn, where he oversaw audience development and network growth, as well as marketing, PR, and social media. In his new role, Zhang will report to Indigenous’ COO, Jake Avnet, and will be tasked with overseeing the promotional rollout of the studios’ recently-launched 60 Second Docs series of minute-long documentaries targeting the social media set, as well as its forthcoming Sickhouse sequel.

Visit Tubefilter for more great stories.

In its most recent letter to shareholders, Twitter reaffirmed its commitment to creators and influencers as one of the company's five top priorities in 2016. And now, Twitter has tapped a slew of social stars, including The Dolan Twins and Andrea Russett, for a new video ad campaign.

The campaign aims to spotlight Stickers, a new feature announced last month and now available widely enabling users to paste hundreds of cartoon-like images onto their photos. Stickers also serve as visual hashtags of sorts, in that clicking on any given animated image brings up a feed of other photos featuring that same Sticker.

Visit Tubefilter for more great stories.

Made-for-mobile feature film Sickhouse, a horror flick that debuted on social media star Andrea Russett’s Snapchat account, was so successful that it’s getting a sequel. “The sequel to Sickhouse will reinvent the franchise and will begin when audiences least expect it so as to once again blur the lines between reality and fiction,” the film’s producer, Indigenous Media, said in a release.

Indigenous did not disclose the plot of the film or any casting details, so as to create a similar effect as to when Russett’s Snapchat account, without any warning, turned into a fictional horror film between April 29 and May 3.

“Andrea’s fans, horror lovers, and social media mavens alike have all embraced Sickhouse,” said Indigenous Media COO Jake Avnet in a statement. “Viewership has demonstrated an appetite for content on the platforms where audiences spend their time. The model for the production, distribution and marketing of films is changing.

Producer of Hannah Macpherson’s film posted on the temporary social media says it took a while for followers to work out they were watching a movie

When it comes to the perfect format for cinema, Hollywood has always touted the big screen over home viewing. But what happens when a film is specifically designed to be watched on the tiniest, least “cinematic” of screens: that of the plain old mobile phone? Found-footage horror Sickhouse goes one step further. It is not only best viewed on a pocket device, it was shot and distributed to audiences using entirely mobile-based technology.

Filmed on a series of iPhones, Hannah Macpherson’s film was originally uploaded in 10-second virtual vignettes over five days, between 29 April and 3 May, to the Snapchat account of YouTube celebrity Andrea Russett, who plays a version of herself in the Blair Witch-style chiller. Russett’s 500,000-plus followers on the...

While we consider Snapchat to be synonymous with Lol-worthy filters and sneak peeks of new Kylie Lip Kit shades (natch), social media star Andrea Russett is reimagining the media-sharing platform as we know it with the release of Sickhouse, a live horror film shared on her Snapchat over the course of five days. Sickhouse - which stars a handful of digital influencers - follows a group of friends as they embark on a journey to visit a seemingly abandoned house in the woods, dubbed Sickhouse, after an urban legend about the location intrigues the group. Those who follow Russett on...

While we consider Snapchat to be synonymous with Lol-worthy filters and sneak peeks of new Kylie Lip Kit shades (natch), social media star Andrea Russett is reimagining the media-sharing platform as we know it with the release of Sickhouse, a live horror film shared on her Snapchat over the course of five days. Sickhouse - which stars a handful of digital influencers - follows a group of friends as they embark on a journey to visit a seemingly abandoned house in the woods, dubbed Sickhouse, after an urban legend about the location intrigues the group. Those who follow Russett on...

Snapchat is the wildly-popular social media platform you're probably not using if you're an old-fogey like me, but with more than 100 million active daily users, it's clearly what the kids are into these days. Now, a famous person whom you probably haven't heard of if you're under 25 -- YouTube star Andrea Russett -- has cleverly used the social media platform to debut an entire feature-length horror film in 10 second snippets (the maximum video length allowed on the service). It truly is a different world.  Directed by Hannah Macpherson and shot entirely on iPhones, Sickhouse -- as profiled in a lengthy story/review over at Vulture -- is essentially Blair Witch for the young millenial set, albeit perhaps not up to par, quality-wise, with that 1999 found-footage blockbuster. Here's the summary: In the horror movie Sickhouse, a familiar narrative unfolds: A bunch of teens decide they want to look into some urban legend,...

After unveiling its eponymous subscription platform last month with a full slate of originals, Fullscreen has announced the debut of its first new series since the service’s launch.

Beginning today, the network will air the first three episodes of Making Moves, a racy, nine-episode dance series featuring the YouTuber Andrea Russett -- with two additional episodes arriving every Wednesday. Dance is clearly a potent category for the digital demographic: YouTube’s first original film for its subscription service, YouTube Red, was Dance Camp, created alongside Awesomeness Films.

Making Moves, which was developed by key members of the creative team behind the Step Up franchise, will feature high-octane dance routines and tell the story of an aspiring dancer who moves to Los Angeles to make it within the cutthroat digital dance scene. Starring Raychel Diane Weiner of Starz’s Flesh And Bone, Making Moves was created and directed by John Swetnam...

In today’s Horror Highlights, we have release details for Sugar Skull Girls, The Binding, and Sickhouse, as well as a Mother’s Day card from Bates Motel and a new Blade-inspired music video.

Sugar Skull Girls 2017 Release Details and Trailer: Press Release: “Sgl Entertainment is pleased to announce that they will be releasing “Sugar Skull Girls” the Teenage Comedy Adventure Movie and TV Series on Blu-ray, DVD, Cable TV and VOD in early 2017. The film is Written and Directed by Christian Grillo, Produced by Christian Grillo, John Kent, David Gechman, and Carmela Hayslett.

And Stars: Addy Miller, Carmela Hayslett, Cece Hagen, Anika Buchanan, Isabella Sobejano, Michael Berryman (The Hills Have Eyes), John Amplas (Day of the Dead) and Leslie Easterbrook (The Devil’s Rejects).

Synopsis: Three demonic sisters who resemble neo-goth voodoo dolls are accidentally conjured from the other side during a failed attempt to raise a little girl from the dead.

A horror film that first arrived in an unconventional manner is now set for a more traditional release. Sickhouse, which stars social media influencers Andrea Russett and Sean O’Donnell and is produced by Indigenous Media, is now available for pre-order through Vimeo On Demand after first launching as a series of Snapchat videos.

Sickhouse’s plot is rather conventional: It follows a group of friends who head into the woods and encounter a deadly secret. The film was unique, however, in terms of its release, with an Indigenous press release describing it as “made-for-mobile.” Between April 29th and May 3rd, a series of Snaps shot in real time told the film’s story to Russett and O’Donnell’s followers. As that rollout is now complete, a longer “Director’s Cut” will now be available on Vimeo. That version retails for $5.99 and will be available for download beginning on June 1st.

Talent agency Wme is adding to its roster of digital stars, signing musician Jon Cozart, budding actress Andrea Russett, and quirky family vlog squad the Eh Bee Family.

Cozart, who recently dropped a scathing musical account of the YouTube landscape in 2016, blends pop culture and current affairs as a so-called “info-tainer,” according to Wme. His Paint channel counts 3.4 million subscribers and 267 million views.

Russett, who starred opposite Cameron Dallas in 2014’s Expelled (which was the second most-downloaded movie on iTunes that year), also appears in this summer’s Mike and Dave Need Wedding Dates, starring Zac Efron and Adam DeVine. In addition to partnering with top brands on her channel like Netflix, At&T, Pizza Hut, and Coca Cola, Russett is also an avid supporter of The Thirst Project, which aims to provide communities around the world with safe drinking water.

Visit Tubefilter for more great stories.

Many Instragrammers are in a downright tizzy about an algorithmic change -- now rumored to drop tomorrow -- in which posts will be displayed according to significance as opposed to reverse chronological order. And so the precautionary (and frantic) hashtag #TurnMeOn has been born.

The hashtag, which currently accounts for more than 40,000 posts on Instagram, is a besiege by some creators asking their fans to turn on push notifications for all future posts.

On March 16, Instagram announced that its algorithmic change would arrive in “coming months”, insisting, at first, that the entirety of every user’s feed would still be visible -- just in a different order. But as rumors swirled, particularly in the UK, that the algorithm would go into effect tomorrow, creators like Cameron Dallas, Gigi Gorgeous, and Andrea Russett began imploring their followers to turn on notifications -- many of them using special graphics created especially for the occasion.