The Mythical Creator Accelerator has announced the third YouTube channel that will benefit from its investment dollars. The $5 million fund established by Rhett and Link‘s Mythical brand is backing The Sorry Girls, an enduring DIY hub founded by Kelsey MacDermaid and Becky Wright more than a decade ago.
In a press release, Mythical describes its creator support as a “multi-stage” investment that will help MacDermaid, Wright, and their colleagues establish new aspects of their shared business. The Creator Accelerator backs videomakers who have devoted followings, expanding operations, and “promise for thoughtful extensions into Dtc real-world products,” per the release.
The Sorry Girls certainly fit that bill. MacDermaid and Wright’s main YouTube hub reaches more than two million YouTube subscribers and has amassed more than 350 million lifetime views since 2010. The DIY duo have built on their shared success by launching charitable initiatives and expanding the size of their team.
In a press release, Mythical describes its creator support as a “multi-stage” investment that will help MacDermaid, Wright, and their colleagues establish new aspects of their shared business. The Creator Accelerator backs videomakers who have devoted followings, expanding operations, and “promise for thoughtful extensions into Dtc real-world products,” per the release.
The Sorry Girls certainly fit that bill. MacDermaid and Wright’s main YouTube hub reaches more than two million YouTube subscribers and has amassed more than 350 million lifetime views since 2010. The DIY duo have built on their shared success by launching charitable initiatives and expanding the size of their team.
- 8/28/2023
- by Sam Gutelle
- Tubefilter.com
A recent video from The Sorry Girls features some prestigious guest stars. The YouTube hub, founded more than a decade ago by DIY designers Kelsey MacDermaid and Becky Wright, sat down with U.S. First Lady Dr. Jill Biden and her Canadian counterpart, Mme. Sophie Grégoire Trudeau.
The collab between The Sorry Girls and their first lady friends got started in March, when the Canadian creators received an email invitation to Ottawa. They had been tapped for a conversation with Dr. Biden and Mme. Grégoire Trudeau. The chat took place during the Bidens’ official visit to the Canadian capital, which began on March 23.
Using their trademark ingenuity, The Sorry Girls turned their interview opp into something more. While MacDermaid and producer Rochelle Gracey solicited decoration advice from Dr. Biden and Mme. Grégoire Trudeau, Wright and co-host Rachael Nyhuus applied their shared design aesthetic in order to zhuzh up a minimalist bedroom.
The collab between The Sorry Girls and their first lady friends got started in March, when the Canadian creators received an email invitation to Ottawa. They had been tapped for a conversation with Dr. Biden and Mme. Grégoire Trudeau. The chat took place during the Bidens’ official visit to the Canadian capital, which began on March 23.
Using their trademark ingenuity, The Sorry Girls turned their interview opp into something more. While MacDermaid and producer Rochelle Gracey solicited decoration advice from Dr. Biden and Mme. Grégoire Trudeau, Wright and co-host Rachael Nyhuus applied their shared design aesthetic in order to zhuzh up a minimalist bedroom.
- 4/20/2023
- by Sam Gutelle
- Tubefilter.com
Abrams Artists Agency is closing out 2018 with two signings: former BuzzFeed staffer-turned-indie creator Michelle Khare and the Canadian duo behind The Sorry Girls craft and Diy channel -- Becky Wright and Kelsey MacDermaid.
The Sorry Girls have amassed 1.5 million YouTube subscribers since launching their channel as college students in 2010 -- so named for the stereotype that Canadians tend to be overapologetic. This week, the girls launched a podcast called A Little About A Lot in collaboration with audio platform Anchor. On the show, Wright and MacDermaid discuss their personal lives and their struggles with maintaining relationships (Wright is married) and dating (MacDermaid is single). They also answer audience questions and will welcome special guests.
Khare, for her part, is an actress and trained stunt artist -- on top of her burgeoning YouTube channel, where her comedic and lifestyle vlogs have attracted over 1 million subscribers. Khare starred in the horror short Whisper,...
The Sorry Girls have amassed 1.5 million YouTube subscribers since launching their channel as college students in 2010 -- so named for the stereotype that Canadians tend to be overapologetic. This week, the girls launched a podcast called A Little About A Lot in collaboration with audio platform Anchor. On the show, Wright and MacDermaid discuss their personal lives and their struggles with maintaining relationships (Wright is married) and dating (MacDermaid is single). They also answer audience questions and will welcome special guests.
Khare, for her part, is an actress and trained stunt artist -- on top of her burgeoning YouTube channel, where her comedic and lifestyle vlogs have attracted over 1 million subscribers. Khare starred in the horror short Whisper,...
- 12/18/2018
- by Geoff Weiss
- Tubefilter.com
A prominent digital network based in the U.S. is catering to Canadian consumers. Omnia Media has partnered with CBC for a slate of 72 videos that will be available on the CBC Life platform north of the border and through lifestyle destination Makeful here in the States.
The 72-video slate includes four six-episode web series hosted by notable Canadian social media stars. Sew Boss, starring Withwendy, is a show about Diy sewing projects; The Drill Down, hosted by Kelsey MacDermaid and Becky Wright, features builds assembled with power tools; Over Atelier takes on French cooking with help from Tara O’Brady; and Vegan Eats gives Olivia Biermann a chance to share meatless recipes.
The other 48 videos borne from from Omnia Media’s Canadian initiative are described in a press release as “tabletop videos” that feature short runtimes of 30 seconds to two minutes and describe simple projects that viewers can take on at home.
The 72-video slate includes four six-episode web series hosted by notable Canadian social media stars. Sew Boss, starring Withwendy, is a show about Diy sewing projects; The Drill Down, hosted by Kelsey MacDermaid and Becky Wright, features builds assembled with power tools; Over Atelier takes on French cooking with help from Tara O’Brady; and Vegan Eats gives Olivia Biermann a chance to share meatless recipes.
The other 48 videos borne from from Omnia Media’s Canadian initiative are described in a press release as “tabletop videos” that feature short runtimes of 30 seconds to two minutes and describe simple projects that viewers can take on at home.
- 6/6/2017
- by Sam Gutelle
- Tubefilter.com
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