Despite really liking the 'Groundhog Day' premise and loving the film 'Groundhog Day', which handled the premise very creatively, that formula has since been done to death to varying success and generally with little of that film's uniqueness. Still watched 'I Do, I Do, I Do' anyway, despite not caring for the previous 2015 Countdown to Valentine's Day film 'A Wish Come True', having liked Ali Liebert and especially Autumn Reeser in other things. And because 2015 had some good films before and since 'I Do, I Do, I Do'.
While not great or flawless, 'I Do, I Do, I Do' is still a solid entry in the generally pretty good 2015 Countdown to Valentine's Day block ('All of My Heart' being particularly good), the only disappointments being 'Just Say Yes' and especially 'A Wish Come True'. It may not be one of the best 2015 Hallmark films, but it is charming and fun to watch and a good representation of Reeser and Liebert. So this reviewer definitely recommends it, while not quite raving.
Maybe it could have done with more variety in the repeated relivings, structurally it was a little repetitive at times.
Like a lot of Hallmark films, the music is too loud, could have been used less and like the story structure could have had more variety and not felt too much like hearing the same thing or similar. The ending is a little too neat.
However, Reeser is very charming with a character that is easy to like and identify with. Liebert brings plenty of charm and zest to her role too and the chemistry is warm and natural. Reeser also has sweet chemistry with subtly charismatic and down to earth Shawn Roberts, his character isn't as meaty but he is a long way from being a blank. The characters are not complex, but they are also not too much like ciphers or too cliched. They are also not too perfect or have exaggerated character flaws, and this is a premise where the latter was a danger, having seen it happen in other films with the formula.
Furthermore, the scenery is beautiful to look at and the camera was clearly in love with it. It is very nicely shot, not static or self indulgent. The script has a natural flow, and has fun playfulness and some depth while not getting too cheesy, too sentimental or having contrived conflicts. Despite being repetitive at times, the story goes at a lively clip and is light hearted and heart warming, with no mean spirited-ness.
Concluding, nicely done though flawed. 7/10.
