The Water of Life

This documentary about Scotch whisky is fascinating, but not only for enthusiasts of the spirit. The film certainly radiates love of its subject matter and setting -- the camerawork fairly oozing a sort of yearning. But it also tells the compelling story of a single distillery as it attempts to reinvent itself amid consolidation, booms, busts, and an ever-shifting consumer profile. A must-watch if you're an epicure with a dram in hand, but also a compelling case-study for entrepreneurs and marketers.