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Brant Royle (Gary Cooper) returns to what was once his father's tobacco farm before Major James Singleton (Donald Crisp) bought the father out in a foreclosure in his bid at concentrating all the prime tobacco land under his ownership. The film boils down to a contest between Crisp's Old South and Cooper's New South over the invention of the machine by Jeff Corey as John Barton that enables the mass manufacture of cigarettes, a direct challenge to the cigar industry, which occurs as the nineteenth century recedes into the twentieth. In on the initial investment in what would become the cigarette craze are Lauren Bacall as what appeared to be a higher class prostitute and Jack Carson as a traveling con-man. Patricia Neal as Singleton's only daughter is the most memorable part in the film which seems to want to come down on Cooper's side but turns him into a raving capitalist monopolist who always had a desire for Neal and another desire to get even with her father, which leads to pretty high dose of melodrama.