Onde Está o Wally?

First of all the show is called Where's Wally?. Why? Obviously because the people involved weren't very bright. They constantly make adult themed jokes that a kid would never get. The first episode makes a peeping Tom joke and one about how much Cleveland sucks. No kid would ever understand either one. Then the rest of the show seems to be geared towards 5 year olds. It's no surprise that this has been hidden away for decades.