Manchester United: Beyond the Promised Land

This is definitely one for fans of the club only – and even some of them might feel cheated. Selling itself as a fly-on-the-wall documentary about a season in the life of arguably the world's biggest and richest football club, this DTV film is really one big marketing exercise. While we do see some behind the scenes interplay between the players, staff and manager of the club, these moments are slotted between some shameless advertising for the likes of (then) new sponsors Vodafone, and can hardly be described as nuggets of insight. It's interesting, in the light of their purchase of Chinese player Park, to see Louis Edwards remarking on the lucrative marketing potential of the Asian countries.

One unintentionally funny moment is the scene in which one of United's directors shows off the 'ringing' tone on his phone. It sounds like its being played by a three-year-old on a xylophone