Following the path of Ken Kesey in his Merry Pranksters trek in the 60s, Go Further, a Canadian documentary by activist Ron Mann (Grass) follows actor Woody Harrelson and his friends as they travel on a bio-fuelled touring bus on a "Simple Organic Living" tour. The Seattle to Los Angeles tour stops at college campuses along the way to speak about alternatives to environmentally damaging practices and the need for conversion to organic food consumption. The group of travelers includes a yoga teacher, a raw food chef, a college student, and a production assistant on the television show Will and Grace. The assistant, Steve Clark, begins the journey as a junk food addict but, assisted by a hastily devised love interest, converts to an organic diet by the end of the trip.
Accompanied by a splendid soundtrack that features eco-minded musicians such as Bob Weir, Michael Franti, Nathalie Merchant, String Cheese Incident, and Dave Matthews, Harrelson pays homage to the sixties, stopping off to meet Ken Kesey shortly before the author's death in 2001. Along the way, the tour encounters some hostility, especially in logging towns but they also meet like-minded people who are doing their part to protect the environment. For example, we meet a man who runs a paper company that doesn't require cutting down trees, an organic farmer who regards nature as his partner, and a lecturer who urges his students to use humor as a strategy for confrontation.
While I certainly support the idea of curbing environmental abuse and wholeheartedly endorse the notion that each individual can make a difference, Go Further falls far short of making a convincing case. Ideas are thrown out in sound bites that are never challenged or fully explored and the film speaks only to the already converted. Woody rails against Bovine Growth Hormone and claims that there is blood and pus in the milk we drink but ignores the more serious fact that BGH is banned in Canada because of suspected links to cancer, diabetes, and immune system problems. The film is well intentioned and funny in parts but is basically a superficial sideshow that is a sitting duck for ridicule from those opposed to its ideas. While there is definitely a need for a hard-hitting investigative documentary into environmentally unsound policies, Go Further, unfortunately, is not it.