Tony Hale is in familiar territory playing this character, but it is nice to see him get the chance to play the lead. His Sid Straw is an nice, honest, decent guy who happens to be social media-challenged. His lack of online savvy drives much of this story.
Hale plays awkward, self-unaware characters really well, but he keeps the tone pretty naturalistic in this story, which was a good choice. The apparent absurdity of his situation on Facebook, and the way everyone else reacts provides most of the grist for the conflict here. It's a nice commentary on the superficiality of social media, and how small actions/statements can become magnified beyond any reason.
There's a nice character story arc here, and while not necessarily driven by the character's development (he really hasn't changed that much by the end), it does wrap up in a rather heartwarming, if slightly convenient way.
A good, gentle comedy that delivers well for what it is.
